Global Mental Manufacturers face cocktails of difficulties


Various whiskey bottles on a bar shelves.

HIOB | ITSOK | Getty pictures

Global spirit producers threaten the tariffs and brand boycots by making more changes in drinking habits and threaten the brand boycotts.

French Cognac Maker Rémy Cointreau Wednesday the last spirits became the manufacturer, follows Diago and Pernod Ricardto withdraw sales targets in connection with increasing economic and trade uncertainty.

“Macroeconomic visibility covering the US-China Tariff Policy, Geopolitical Uncertainty and the lack of restoration in the US market … statement.

The movement came as a full annual sales in the cognac business of the group, which was named after the name of the Martin, fell by 22% to the United States to slow down the US consumption and “complex market conditions”.

There was especially a popular brand range from the French region Caught in the crossing of the ongoing US-Sino Syno tension. Lvmh I saw it just as a 17% drops In his Hennessy Konyak in the first quarter.

However, the specialized drink, trading barriers are the only one because the growing demand is already relative to spirits. LVMH’s wine and spirits are the worst performance department of the French luxury group, Tarqueray, Gordon and SmirnOff Precise landing The Irish Stout Guinness stopped ahead in the first quarter.

“The distilled spirits in the United States are adjusted and the US tariffs add another uncertainty layer,” Jefferies said in a note last month.

Tariffs moisturize spirits

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Drink manufacturers

The same thing is not applied to local production and mentioned beer An impossible winner from trade units. Note that the world’s largest beer Ab Inb.Also like Dutch and Denmark Isiances Heineken and Karlsberg All protected the full annual leadership in the first quarter.

As a result, wines and spirits are potentially exposed to more brand boycott It is also more likely to change a certain product in favor of the local alternative to the local alternative.

Pivot to Promiumization

The tariff hit, especially during the Covid-19 pandemia, after the strong decade of the strong decade, it comes as slowed to the industry. Returned consumers, more fork over alcohol in 2020 and 2021, forks on an increasing alcohol at the same time in premium stamps.

“Only people drank more during the pandemic, they rewarded more,” he said.

Spirits are often seen in good economic periods, especially as a favorable luxury. Nevertheless, many Covid Era Stockpils left in the worldwide in the world are a random purchase.

The White Claw Hard Seltzer’s various packages are displayed for sale inside an Albertsons COS. Food store in Sani Diego, California.

Bloomberg | Getty pictures

Economic conditions turn, but the alternatives of consumers, low prices (RTD) can be less prone to coughing for a good glass instead of lowering or choosing alternatives.

“Souls are based on the growth of distilled spirits along with the influence of rtds of aggregate inflation,” said Jefferies, this was the most visible, Tequila and demon of the Greek products were healthier.

“This (Premiumization) takes a break today, taking into account the cyclical headings we are in ammunition today,” he said.

A constant dry magic?

Drying demand Health and health trends are in turn in consumer habits, more people in consumer habits and a change in consumer habits. Indeed, many drinkers tried to embrace this landslide with the new range of low and alcoholic products.

Meanwhile, the spread of weight loss medications – and the early evidence of the roles in suppressing the choice of alcohol creates another potential for the industry.

Carlsberg 'pivoting', says CEO to adapt to moderate alcohol consumption

However, the analysts are divided into the severity and constant crisis.

“Currently, there is a cyclic or structure of anemic requirement,” James Edwardes Jones, RBC’s capitalist analyst, said in the statements in the email.

Tsikal pressures include economic title and suspension supply in the conjunction, and the structural change refers to consumer examples.

“This is more than both of the structure,” he said. “However, when the cyclical headlines are collapsed, we think the United States will grow in the industry will be 1-2% lower than the growth of 4-5%.”



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