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Today, the federal judge today noted that in some parts of some parts of the online advertising market, and the company noted the second claim in a year in violation of the United States Antitrest Law. Last August, the Federal Judge managed to keep Google An illegal monopoly in search.
Leonie Brinkema Judge of the US District Court for the eastern region of Virginia Google was determined to monopolize some parts of advertising technology To dominate the program-in-program advertising market, which is a major source of income for the company. Google has earned $ 30.4 billion in a worldwide worldwide last year from placing ads to other applications and websites. Now a significant part of these sales is threatened with the sentences of Brinkema’s judge. One The best scenario for US consumers It is a scanning experience filled with fewer ads and paywalls and more content options.
“In addition to depriving competitiveness of competition, [Google’s] Exception Behavior Google’s publisher customers, the competition process and the resulting open internet information consumers, “Brinkema wrote.
Google, Sherman Law, violated the foundation of the foundation in the United States, “Publisher’s Publisher has been combined in the Publishing Name Server (ADX) to obtain monopoly strength in the Server Market.” In other words, the road where Google’s advertising technology is closed to each other was considered illegal.
Online ads, the publishing ends in front of consumers after passing the chains of systems connecting to advertising. Google has long been considered in this process in this process as a dominant intermediary in this process, which allows the company arguing in this process to give preferential treatment and competitors to their systems. Some Google’s proposals came through purchases in 2007 as a purchase of Doubleclick.
However, the Brinkema rejected the case of the Justice department that Google has introduced the advertisers to some means that the government’s definition of the market is very narrow and determined. As a result, Google did not decide to be a monopolist because the advertising purchase of advertising, but was considered one of the market for the publisher to sell the advertising field.
The company is based on all claims of the bidder in court. Google Vice President Lee-Anne Mulholland said that Google has won the “half” and plans to apply to the other half of the company.
“We do not agree that our advertisers and purchases of our advertisers and purchases such as advertising tools and Doubleclick do not agree and are selected on Google, because our advertising technological means is simple, affordable and effective,” he said.
The name Tech costume first claims that in January 2023, as a strong mediator in the advertising work, which has been in advertising market, and claimed that it received a great advertising revenue in the process. Google claimed that there are many competitions in the online advertising market. Case Went to court last SeptemberClosed arguments were delivered in November.
The Justice Department immediately did not respond to a request for the judge’s statement. While in the department, a lawyer Jonathan Kanter, who neglected the court, wrote in x This Thursday verdict “Antitrest is a great victory for the implementation, media industry and free and open internet.”
Last August, a district judge in Columbia district, Amit Mehta, managed Google He retained an illegal monopoly Both search and general search text ads. The Justice Department, Google’s Chrome Web browser must be ordered to “immediately and completely cancel”, as well as sending it to a discounted treatment in both Apple and iPhones. Google struggles with suggestions and is planned to start a study for a while for a study for Mehta.
Brinkema asked Google and Justice department that now offers a table to determine the treatment in advertising technology. The company can be ordered to sell advertising tools for publishing as a result of this period.
