Google is reportedly getting back into film and TV with a tech-friendly production initiative

Google plans to start producing its films and television shows via the “production initiative”, called 100 zero, Businesslike report. The company works with media partners, talent management and production company, To identify projects that apply to young audiences and preach a positive scene [Google’s] products. “

In addition to an open opportunity for product accommodation, the larger goal is to obtain the creative industry interested in financing positive views on technology and use Google products. Immerve viewGoogle’s 3D weather scans, which are displayed on Google maps, can be a pushing tool, Businesslike writes. I see 2Google’s AI video model also seems like a natural candidate. The company has a film under which the company is going and 100 zero pipelines: Initiative, Indie reported to pay for the horror film for marketing Cuckoon.

When Engadget reaches Google for comment, the company shared X writing Below is not 100 zero confirming that there is no studio, but Filmmakers XR and AI were created to help enter their products:

Google has some experience in the entertainment industry with sensitivity Youtube red original The program. YouTube, YouTube Red, youtube premium, youtube red, combined youtube talent with original content with original content. The program produced a number of shows and movies including famous series that found houses In other flow serviceslike Cobra Kai, But never became a real opponent to Netflix.

100 zero Another YouTube is not sound like red and a more traditional game to make original content and sell to other distributors – with the pleasure of Google-y potently.

Updated, 5, 3:30 pm et: This article has been updated with social writing from Google confirming the availability of the new production initiative.