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Google is in the process of combining many international domain names that cause it Google.comRemove sites for example Google.co.jp and Google.ru For Japan and Russia. The company states that there are no need for the so-called “country code top-level domain” names to ensure local search results.
In the blog of the search giant products, The company said: “Over the years, our ability to provide a local experience has improved. In 2017 Using the search, we started using the same experience with local results using the search Google.com or CCTLD of their country. “
Gone to add: “Domains at the country’s level due to improvement are no longer needed. Thus, we will start starting traffic from CCTLDs Google.com to facilitate the experience of people in search of people. This change will be gradually spread in the nearest months and re-enter some of your search options in this process. “
Google will work in the next few months and Google’s search function will work in the same way, regardless of what they see in the address bar.
“Neither we will manage our commitments under national laws,” he said.
Google’s search work is checked. Last year, the company’s search work was declared the monopoly of the US Federal Judge and The Department of Justice recommended to sell the company’s chrome. Google can also be Faced with a $ 6.6 billion antitrust suit Search advertisement in the UK.
Search engine users ‘not a big deal’
The search engine included in the world, the queues should not be considered all over the world, Joe Davies, CEO Fatjoean SEO services and marketing company.
“Google has served results based on geography since 2017, so this change is not a great thing for users of search engines,” he said. “In one sense, despite the interview of some enterprises in the region, nothing will change for most of the enterprises. Google.co.uk – These appeals will be replaced only Google.com… If any enterprise sees the difference, they now know why. “
Tal elyashiv, founder Spice vcThe “Internet 1.0 thinking” and a while before the AI, which rely on domains for localization.
“Today’s systems use multiple signals – IP, user history, behavioral patterns – to deliver hyper personal practices” Ellowny. “Since the EU continues to be progress and excellent, we are witnessing the Internet completely. The whole search business model is to wear the platforms such as information goalkeepers known through ads.”
Added that although some often seemed to travel or a multilingual difference, the reasons for Google change are the reasons to go beyond the household or user service.
“Regulatory protection is an open response. Google creates a stronger shield than divided regulatory attacks by submitting more than regional subsidiaries.”
