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Good morning! Tate brothers are charged with aggression, Christine Lagarde plans to finish its term as President of the ECB, and Hailey Bieber sells a rod to $ 1 billion.
– Blockbuster beauty. For beauty, they have been selling large brands such as M & A-industry-followers, Glossier and Rare beauty. So far, those who have been so far, yesterday shakes a purchase category. Elf beauty, Hailey Bieber has purchased a three-year-old rod to $ 1 billion.
Rhode starts in 2022, skin care, lip balms and viral telephone and viral telephone wins a support with gen z. Bieber’s internal audience has 54 million in Instagram (headless, it has been an incredibly popular impact and married with pop star Justin Bieber) and its “milky” essences and its “milky” essences and a few years later in a few years later in a few years later in the category and juice category.
ELF Rhode saw the speed growing. “Hailey, in less than 212 million dollars in less than three years,” said a brand to ELF CFO Mandy He told my colleague Sheryl Estrada. This number belongs to the Rhode’s direct consumer work; At the end of this year, the password came to start in Sephora.
The courtesy of elf beauty
Both ELF and Rhode, Rhode, Gen Z and rising beauty consumers are famous for the Gen Alpha, with a pulse on culture at a relatively affordable price point. “Rhode will camp in one-night of consumers, in a line for a pop-up in LA in LA, but on a line to buy the brand’s entire lifestyle,” CEO Tarang Amen tell Fortune. “So what we have the power to stay real so far: His instincts, aesthetic, the ability to see for this brand.” Added that Rhode diversify the portfolio for Elf, a $ 1.3 billion folk company.
Will Rhode’s purchase crack, will open the M & A door for other beauty brands waiting on wings? Although Rhode is a less mature business than other great names there, it makes it easier to find a buyer – the industry sangs a Sursey voice and watch a melting.
Emma hinchlififfe
emma.hinchlififfe@ Fortune.com
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