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Dating applications have recently developed a bad reputation. People dream of others, which once often cease to respond to someone they share their correspondence. Despite living in big cities like New York, subtle options appear and have recorded most of these applications money?
Sxswing to meet with President of London, TechCrunch, Cigue Jantos, CMO and Hune, talk about how the company’s descendants become a new generation in a new generation.
“This is a generation that grows in a deep understanding of how digital practices are created and trying to get out of them,” he said in an interview with Jantos Techcrunch. He noted the Gener Gen Zers, which is the most unfit from brands such as transparency and original. A different generation that spends less time in advance.
“If you do not build the center of everything, you simply do not activate marketing to deal with a meaningful product or marketing.”
Dating app landscape, in the past few years, use the user to use and engage in and engage in and engage.
TULER, for example, struggled by growth A few weeks ago, a few weeks ago ended up to the stage. Bumble also sees a slowdown in user growth.
Hinge and Tinder are both the match group. Q1 2012025 report released by the match group shows that the hinge’s sister is a little better. This The report showed The hinge saw that direct revenues increased in the competition compared to the tinder and the application of the application was “strong” in English-speaking and Western European markets.
Jantos said Hune walked around with numerous new features at the moment and walked. For example, a quota has added a quota for a person in a moment that one can have a person at once, that a user is not simply “conversation”.
“We want to encourage people to close the conversations, if you do not show interest in anyone.” He said hinge tests the visible coach to make recommendations to set up their profiles to users.
The match group Q1’2025 report, Hinge also said that “Shared interests to improve the quality of the match, he said he was trying to present a hot application soon.
Jantos had a coy over the details, but hopefully said that the users are a new entry that will encourage “to spend some time to discover each profile.”
“Our recommendations were really strong with the new AI recommendation we have released this,” he said. (Match Group’s Q1’2025 News Report The new feature launched in March, said there is a 15% increase in matches and communication exchanges.
“But at the same time there will be new tools to train you together along Wya [dating] travel, “he said.
Speaking about the epidemic in the Gen Zers, Jantos flew at the opening of London. There are no stories and reports on how young people combine the outside world. Jantos Techcrunch said that this was a reason to launch another hour of the Foundation in 2023.
The fund is trying to invest $ 1 million to organizations To grow more people Contact between Gen Zers. The team made the opinions of the youth on the team that there are obstacles to hang these days, as well as how expensive and found themselves.
“Because people want people to go out, we just want to get out of the obstacle because we have built this skill, we will be able to meet more of our product, more than our product,” he said.
And as expected, hinge events, advertisements such as writers, for example, to get acquainted with the audience where they are. “Hopefully, I hope the Gen Zers to find love created a zine and campaign on success stories to inspire. And better, in the application of the hinge.
