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Scot Wingo knows one or two things about breaching e-commerce. A few years ago, an online shopping boom for an IPO for an IPO for a long time, a iPO in a IPO.
Now, after the start of a car service work required in the last ten years, it is going to another e-commerce bets for AI after employment. His new company, Rafiq (abridges of research, find, buy
Fortune Recently, the generative AI and AI agents were detained by Wingo to discuss how e-commerce power plants could affect the right time. Not surprisingly, like someone who is trying to build a big new job in space, Wingo, new and strong new AI shopping vehicles can break new trading giants and inherited giants and inherited giants and inherited retail more throats than the throat. The interview is edited for length and clarity.
Fortune: What did you see in the e-commerce you want to return to you?
Scott’s wing: LLM companies focus on consumers, so they take care of consumer distribution. And when you get this consumer distribution, do you need to understand how do I accept it? It was pretty clear to me – Especially when confusion initiated the first (shopping properties) – This will be the next big wave of e-commerce and I could not miss it. I feel like my team and I have a specialist and see how e-commerce has been done so far – good and bad.
What is the “bad” you refer to?
If you look at e-commerce in the United States, the growth rate is really slow, isn’t it? Depending on what numbers you are looking and counting, we are located together, 15% of total retail sales and 20% come from e-commerce and this was a very steady figure.
But if you look at other countries, this number feels wrong. You look at Europe and this number is higher. Asia gets higher than diagrams. So why is this? I think the user’s experience has really been stalemative or stagnant. You are the great Amazon Watcher, I am, but something updated in retail and just started to have cash to have cash.
How do you see that I have been affected by Amazon, this new world?
Thus, retail business, A (third party seller) has market locations and ads.
The advertisement in my mind does not add value to solid consumer experience. Therefore, imagine the world (AI experience) on top of Amazon, and does not use the Amazon front end – starting from AI talk or agent. Only one back of Amazon, so people do not see this product ads in Amazon. Thus, mostly $ 60 billion earnings margin. The number 1 is a problem.
Problem № 2 is now a different front end (like chatgpt or confusion) and in some points (aI company) to have something you have to pay a tax. So Amazon hate paying taxes. Are tax collectors, aren’t it? Thus, the person who collects a tax will be struggle for who. So it will be interesting.
Then I think I can list the sellers in Amazon, if I raise the products to sellers only in Amazon, Chatgpt or in Amazon. A brand like Dyson (may be) does not take this deal, but the small business seller is probably going to accept this offer.
Thus, it is a way that you can actually attack Amazon by getting rid of advertising work. And then I think you can chew on a big part of the case in the market. And these are two – AWS aside – the company’s profit centers.
While talking about someone on Amazon, you talk about AI search engines or shopping agents that have become a starting point for more customers for online shopping. You should look for product or search for product or search for product by means of AI shopping agents than we do today?
So it will be multimedia first – the sound, written or everything you want. I think we will turn into a noise because it will be really good.
What will be your personal assistant and you will have this conversation to do everything for you. So you will be a conversation about your calendar and remember that you don’t forget to eat this dinner and keep in mind that this story is about it. “It’s mainly going to be an advanced assistant for you.
And then, “By the way, can I make a quick chat with you about the things you need to fill out?” And you will say “sure”. It’s like this, “Well, today I took the toilet paper in milk today, am I today?” And you will say “sure”. Or you will just trust him a lot, you will just order it. How are the basics will be. You will have a simple conversation or put it in autopilot.
And on the back end, who is attending?
Maybe Amazon. Perhaps Diamatic. Agent or assistant will decide for you. You will give it to the settings, perhaps value or flexibility. So the value would be, “I don’t think the milk comes from wherever it is under the milk X a gallon dollar and these 2%. “
Now agents can now run small auctions because it really is strange, and talking to each other and “Is this a great filling order, do you have this great order?”
On the side of the comfort, you get something new and this is a thoughtful buy – tell me that you want to spend $ 150 to a PickleBall paddle. And you will know the right questions to ask and offer the attributes you need to find out. And perhaps “I need it in two days, I (now buy, pay the next option).”
How much is Amazon’s new AI features like Rufus AI shopping assistant?
They are good efforts but I believe Chatgeptin will be better. Some of this cannot be good because you do not need Rufus (search for Amazon’s product) advertisement. To improve Rufus, it should be almost replaced by the existing search experience in Amazon. And this, a chasm that Amazon will not pass, it will essentially kill the $ 60 billion advertising revenue.
Do you receive any meaning from the negotiations you are aware of the size of Amazon or Walmart, is not aware of the size of danger as you can see?
I had no conversations with Amazon, but Walmart people will get a very clear approach to shopping agents Greet them. In some way, this is smart, because I don’t think you have something to do because they are an opponent to Amazon. This is a chance to correct the game area and the type of holding up to Amazon. If all these operations are not the front end, they also have stores, because they also have shops and many online orders are taken in the store, so at least it will have consumer interaction in that layer.
How do you have the best or two messages for what you need to change the transactions or how different they need to be changed now?
So the honest answer is that this is just the beginning and it will be bad and what you need to do is hug agent and your data is not ready for it.
There are several data pools in the retail world and are not all ready to really agents. Thus, there is no standard for the product catalog. That’s what I live in the canalavisor – everyone would send us the product catalog and they were a warm confusion.
Select any category and everyone has different features (features or features that make for each product) and use different terminologies. Let’s say there is 200 attribute of a gold standard for a GOPRO 10. Can only have 20 of any retailer sellers. Perhaps if you are Amazon and Walmart, you are 50 from these attributes.
But the agent engines need more content and context. The average product search may include four conditions, but AI inquiries or chats are like 15 to 20 words. To make these things bridge, tell retailers to view them, appreciate and say that there is a kind, where you are here and where you are here are where you are here and where you are here. And then we will have the opportunity to go and help.
How fast will it all be in your opinion?
I was thinking about this opinion and talking to people in 2024, but in the last 30 days, I really get pressure on all sorts of interesting for many large billion dollars retailers. ” Thus, there is a plaque level pressure. There are many. But they really see, the spread of the ship traffic very quickly, it changes very quickly. Started in e-commerce in May, and people are behind the scenes, hair over the hair, and he is confused about it.