How can CFO and CMOs manage long-term growth

New research Mckinsey The General Marketing Officer (CMO) emphasizes the developing role and better adaptation between CMO, CEO and CFO is the key to finding new growth opportunities. However, it is easier to achieve this alignment. The accountability for the customer is not known and everyone in the C-Suit is responsible for growing, often nobody.

McKinsey’s Fortune 500 Analysis Execution teams based on existing data, reveal a trend: a customer or an enforcement executive, such as a CMO, growing 2.3 times faster than many rolling companies sharing these tasks.

But it’s not enough to set a CMO. “Apply CMO to the center again, match them with CFO and move everyone in the same direction,” McKinsey said. Even the most talented CMO without clear property and support, even the most talented CMO cannot deliver its potential.

Despite strategic importance, marketing is often excluded. According to Spencer StuartIn 2023, in 2023, in 2023, the percentage of 500 companies in Fortune with a CMO in 2023 fell from 71% to 66%.

One call: CMOs often struggle to communicate in their colleagues to finance marketing value and expenditures. The most successful marketing organizations are using advanced systems and agreed to demonstrate the financial impact of KPIs investments. An approach to this information helps to get CFOs on the plane.

Retail This alignment is an increasingly clear sector. Ulta Beauty For example, CFO Paula Oyibo, Recently told me The company’s Beyoncé’s CECRED hair care line is a natural conformity that can manage the growth of partnerships, marketing and partnership.

Similarly, Mandy fields, elf beauty cfo, believe the strength of cooperation between financial and marketing. “OfTENTS MARDING MARDING MARDING There are bets because it seems like an expense.” “We saw a different approach, marketing as a marketing driver, and it proved to work for us.” In 2024, Elf beauty in 2024 presented sales for full year growth and a 26% increase in adjusted EBITDA.

Kory Marchisotto, Elf Beauty General Marketing Officer, Recently told me It came together from the first day and the fields, “We knew that everything would happen around us had a common respect and admiration.”

As McKinsey put it for growth strategies to succeed, C-Suite leaders should actually be able to see marketing as a strategic function.

Have a good weekend. See you on Monday.

Sheryl Estrada
sheryl.estrada@fortune.com

Leadership

Fortune 500 power actions

Chris TonnerHead Finance and Franchise officer for Yum! Brands Inc. (№ 491) Submitted to CEO, October 1. Turner, will be successful In March, the current CEO David Gibbs informed about his intention to retire in 37 years of the company. Gibbs will serve as a consultant by the end of 2026. Turner joined YUM! Brands like CFO in 2019. Last year, his position was expanded to enter the head franchise officer. Earlier, Turner Pepsico, including SVP and General Manager, as well as Pepsico’s FRITO-Lay North American Work SVP roles, as well as SVP.

Every Friday morning, weekly Fortune 500 power movements Column traces Fortune 500 company C-Suite shifts–See the latest edition.

More remarkable actions this week:

Marc D. Grading SVP and CFO were assigned Ceni corporation (NYSE: cien), August 1 is in force. He was also previously served in the General Director of CFO and Intel Information Center and Artificial Intellian Group and had other executive financing between various production and work units in Intel.

Tim Karaka Was submitted to SVP and CFO SolarWindsThe management software provider in force on June 16 June 16. Karaka has been three years in SolarWinds as a group of strategic finance and investor relations. Before joining the company, he spent about two decades in Wall Street, which serves in the technology industry and high financial roles. His leadership experience covers the main roles in AIG, Microsoft and Bridgewater Associates.

James CookCfo SEAL & COMPANYA real estate investment and services company will officially retire after 24 years of service on June 30. Earlier, the treasury of CFO and agricultural partners and previously worked in capital international and capital group investments.

Alice Heathcote CFO has been appointed ORMIS ENERGYRenewable energy and decarbonation solution platform is immediately effective. Latest, Heathcot served as CFO in clean energy. Earlier, he spent seven years in the global independent power producer, ContourGlobal. During its time, it played a number of leaders in the SVP SVP of the Finance and Procurement of ContourGlobal in the London Exchange. He has been serving as CFO of the renewable department for about four years.

Paul Joachimczyk CFO has been appointed Sonoco products company (NYSE: Son) is a sustainable packaging provider of June 30. Joachimczyk was previously SVP, CFO and the American WOODMARK CORPORATION SVP, corporate secretary. Before that, he was financial and financial management tasks for the Topbuild Corp. Stanley black and expanders and general electricity and capital markets were in financial management.

Kevin McKenzie Called cfo Ensora HealthProvider of an application and services. McKenzie joins the health of pure health, which serves as CEO and CFOs. Earlier, the Simplenexus, ProcessMap and Advanced, led by financial reconstruction and operational integration for Saas, held leadership roles.

Final work

Kiteworks’ “AI Information Security and Compatibility Risk Questionation” AI management is a decline in many companies. Only 17% of respondents said that the employees of the employees could prevent the loading of allowed information to public AI tools. Other 83%, training sessions, inspections, warning emails or instructions or instructions or do not have to do anything – human events According to the report. Meanwhile, research, employees’ notes, financial information and trade secrets regularly have a regular basis and similar AI services – often unable to use individual devices often.

Findings, 461 cybers, based on a study conducted by risks management and compatibility experts.

Perforate

Here are four Fortune Reads the weekend:

“Goldman Sachs says the Trump’s spending plan will not stop the ceasefree of the National Debt Since World War II “Sustainable”“By Greg McKenna

“A $ 6 billion logistics CEO gives a ice cream flavor that helps me understand that customers need fresh innovation“By Amanda Gerut

“David Zaslav will receive a salary after the discovery of Warner Bros. Discovery Bonus splits with a big shot“By Chris Morris

“According to experts, how much to walk to see fitness earnings.“By instant freedman

Hearing

“We see this autonomous chapter as one of the most important to musk and Tesla in history as a company.”

-WEDBUS Securities Analysts celebrated a Friday that this morning was very invited this morning, Elon escaped Tesla Tesla, starting from the agreement to use the Yobotaxi service in Austin