How does the AI ​​break the advertising industry

Artificial intelligence vibrates advertising and “inactive” investors, an industrial leader told CNBC.

“I think that this AI disorder … which prevents investors in each industry, and it completely violates our work,” Mark reading, Executive Director of the British ad group WPPCNBC’s Karen TSO reported on Tuesday.

The advertising market is in danger of generative AI instruments that can be used to implement content parts in a fast pace. The last few years, AII image generators, Openai’s Dall-E, Google’s VEO and Midjourne, saw a number of AI image generators.

In his first interview, he said that EU “completely revolutionizes our business,” Since he announces the WPP boss.

“AI intends to get the whole experience of the whole world at an extremely low price,” he said in the week of the London Tech. “The best lawyer, the best psychologist, the best radiologist, the best accountant and really best ad creators and marketing people will often be managed by AI, AI, AI.”

Reading that he reads that now 50,000 WPP employee WPP open, the company’s own AI-power marketing platform is used.

“It’s in many ways,” I think it is in many ways. “

In the creative parts of the advertising work, structural pressure has a consolidation of the driving industry, as well as noting that the establishment of briefing and media plans to optimize the EU campaigns to “hug” companies’ embrace the landscaping “hugs”.

One Report from Forrester More than 60% of the United States advertising agencies released in June last year use the generative AI by saying that they are already investigating the use of technology.

From this point of view, it is not alone. Advertising AI passes “a great transformation” due to the violators of the French ad giant Publicis group CEO Maurice Levy informed CNBC at the Viva Tech Conference in Paris.

He noted that AI image and video generations are dramatically accelerating the production of content, automated messaging systems can now get “personalization on scale as before.”

However, the head of the publicity stressed that the EU was considered a vehicle that only people can use to increase their lives.

“We should not believe the EU is more than a vehicle,” he said.

Although EU is likely to affect some work, Levy thinks that the result will be more role in this destruction.

“Will AI replace me and kill AI several jobs? I think it will destroy some jobs,” Levy said. However, he added, “more importantly, the EU will change and open more work. Thus, the net balance will probably be positive.”

This says that the internet and smartphones say that previous technological inventions will be involved in the labor effects.

“There will be more autonomous work,” he said.

Still, analytical Nicole Denman Greene, brands warns, brands that brands need to react negatively to the EU’s impact on human work.

According to a Gartner inquiry since September, 82% of consumers should prioritize human work, even if the use of generative EU use.

“What the EU can do because it should do in advertising,” he said.

“What to do is to help build groundbreaking concepts, unique execution to achieve basic and masting viewers, which ‘marketing’ and more brand distinguished, and relevant individual practices, including the promise of hyper personalization.”