How the rising of Tiktok caused a short-form video race

Tiktok’s short-shaped video market is compressed and competes to catch the world’s largest technological platforms.

Since the beginning of the global scale in 2016, according to Byrtok, Backlinko, more than 1.12 billion active users in the world were collected. According to AppTopTIA, American users spend an average of 108 minutes a day.

Tiktok’s success re-changed the social media view, meta and opponents such as Google to pivote their strategies around the short-shaped video. However, so far, experts say none of them did not match the algorithmic accuracy of the tikh.

“This is the center of the Internet for young people,” said Jasmine Enberg, the main analytics in Vice President and Emarker. “Entertainment, news, trends, and even the place where they go for shopping. Tiktok determines the tone for everyone.”

Platforms like MetaInstagram reels and Google’s”s YouTube shorts aggressively expandedReview new features, creative tools and even review separate applications to compete. MicrosoftLinkedIn, a traditionally professional network site, It is the last to experience with tiktok style. However, by continuing to develop Tiktok, adding features such as e-commerce integration and longer videos, the selective opponents remains to continue.

“I’m walking every day. I’m always scrolling,” said Tiktok content creator Alyssa McKay.

But this can be a dark side to grow.

As short-term content flies, they warn about experts Reduce attention and especially increase mental and health concerns between young users. Researchers Dr. Yann Poncin, at the University of Yale University, the Associate Professor in the Children’s Training Center points to increase sleep mode and increase the levels of anxiety concluded in endless sliding habits.

“Infinite sliding and short-formed video are designed to draw attention in short explosions,” said Dr. Poncin. “Fun in the past was to travel with a show or story. Now, along with locking you in a few seconds, it is enough to nurture the next thing that knows the algorithm will like.”

Despite the Sky-High Badge, the money of short videos remains in a battle. The long-term YouTube content, which includes ads within ads, offers a limited space for advertisers in short clips. The Creators also feel squeezing.

“Never go viral was not easy,” said Esberg. “But it has never been difficult to become a sustainable job of the virality.”

Last year, according to many creators, according to many creators, according to many creators, according to many creators according to many creators according to many creators according to many creators. YouTube shorts pay for about four kopecks for 1000 views with less than a long colleague. Meanwhile, Instagram, before sharing the creators with a full audience, first resorted to the means of distributing videos, “test reels”, which are notorated by “test reels”. However, Meta CNBC told the Makera that the reel is remained in a business.

MPs check the Chinese ownership of Tiktok and Explore potential bansThe competitors see a window of opportunity. According to the IFarketer, Meta and YouTube are preparing to take 50% of the re-distributed ads if Tiktok faced constraints in the United States.

View the video To understand how a short shape of the tiktok’s rise is the video race.