How to increase their operations because the news organizations threaten their livelihoods of news organizations

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AI is potentially violated for the work models of many organizations. In several sectors, it is a threat to such as the news. This is in my own, hopefully you will forgive a slightly self-confident papers. However, we should all differ from the news, a free press, a free press, democracy-informing and playing an important role in helping to strengthen the account. And how and do not know the difficulties and opportunities that warnings and the criticism and opportunities can learn business leaders in some similarities and other sectors.

Last week, I held a day “AI & News: ASpen Institute for the graphics of the course”. The conference was attended by the top managers of a number of England and European news organizations. The Chatham House was held under the rules, so I can’t say what he said, but I can support what they say.

Tools for journalists and editors

News Executors, first of all, talked about the use of internal products to make their teams more effective. AI, search engine-optimized headlines and helps to translate content-potential organizations Reach the new audience In places where they do not serve in traditionally, it allowed people to keep people in the loop to watch the accuracy.

To give an editor’s AI more original reports, the more original reports for more original reports, to automatically control the quality of human editors, for more original reports. Journalists also use the EU to analyze government documents and satellite images similar to large databases and satellite images that analyze the documents and analyzing a difficult investigation journalism without these tools. These are good use, but they result in a modest effect – mainly to make existing workflows more efficient.

Down from the bottom or above?

News Room leaders and news organizations, each journalist and the editor has finally received a giant EU instruments that have finally apprehended an approximation or discussed that this nation ensures the analysis of its data analysis “Vibe code” In the work or effort in the work or effort in the work of AI-power, not to begin with the prioritization of projects.

The following approach is democratizing access to the AI, often recognizes pain points and often high-level Execs can be used well to spend better, more complex and more strategically important projects.

The downside of the above-top approach is that this can make the main organization difficult to ensure the compliance of ethics and legal policies. The technical debt can create, easily stored or ungenerated by means built in a fly. An editor worried some editors and others who embraced new technology from creating a two-speed news. Alt-ups also do not provide the best income of solutions to invest in investment – AI models create a basic review that can be expensive soon. Many called a balanced approach, although no one was convinced of how. From the conversations with Execs in other sectors, this dilemma is familiar with industrial areas.

Causes of trust in danger

Newswear is also cautious about the facing the EU audience. Many began to use the bullet point summaries of articles that can help you engage and increasingly impatient readers using AI. Some, some of the stories such as coverage, set up AI conversation that can answer questions about a narrow subsection About the Olympics or climate change– They are prone to readers to readers that the answers can not always be accurate to tag them like “experiences.” Ai-created content of the EU went to few people. This is concerned about a good reason – the brands of general produced hallucinations and their work will be confident in the correctness of journalists.

Hesitants will be lost?

It is carefully, understanding, itself is a great risk. If the news organizations themselves do not use AI to generalize news and make more interactive, technology companies are. People are increasingly, including search engines and chat engines, including the twins of Google, Google, including Google, Google now answers many searches and others. Several news executors in the conference “Dispintionertion” – the loss of direct connection with the audience was the greatest fear.

There is a reason to worry. Many News Organization (including) Fortunate) At least partially depend on Google search to bring the audience. A final study by Tollbit– Google AI’s general views that sell the program that sells websites from websites was 91% lower than the traditional Google search. CloudyHaving a helper to protect news broadcasters without itching, found that Openai broke a news site for each application page 250 times.

So far, news organizations responded to this potential existential threat with a legal push mixture-the New York Times Attractive violations, Dow Jones and The New York Post confusionAnd partnership. These partnerships attracted seven-digit licensing deals for perennials and news content. (Fortune There is a partnership with both Port and Prorata at the conference. The partnership also found his experiences to help developing and expert examines with technological companies to build AI products or train employees. None of the relationships have not seen especially constant. When the Media Industry Allows Facebook, they were aware of the risk of excessive trust to AI licensing revenues, the media industry became the main driver of Facebook to the main driver and advertising profitability. Later, when did this money have not been overnight Meta CEO Mark Zuckerberg decided to emphasize the news in people’s feeds after the US presidential election 2016.

A AI-Powered Ferrari bowed to a horse car

Executors admitted that AI companies needed to establish direct audience connections that cannot be disabled, but there were clear strategies for this. A specialist at the conference, “The news industry does not take the AI ​​seriously,” said openly by focusing on “more growing adaptation than structural conversion”. Current approaches look like a three-step process, which is “EU-powered Ferrari” at both ends, but “one horse and a horse in the middle.”

He and another media industry consultant, “Articles”, which can be converted to news, interviews, voice recordings, sound recordings and archive news, or yes, a traditional news article, and yes, a traditional news production. They began to think of as a circular loop without a person.

One report told the conference that the news organizations were less necessary and other industries and other industries and how they adapted with the EU are more considered in the concepts and classes. Others said that news organizations may require incubation by themselves – New business models for AI age new work models for pioneering.

The stakes could not be higher. Although the AI ​​causes problems with traditional journalism, it offers to increase and potentially contact the audience, which can be potentially in the EU, which can be potentially.

This is more of the news here.

Jeremy Kahn
jeremy.kahn@fortune.com
@jeremyakahn

Correction: Browse in AI on Tuesday last week. The country of Trustpilot’s headquarters did wrong. It is Denmark. In addition, a news in that publication, the name of the Chinese beginning behind the Viral AI model Manus. The initial name is the butterfly effect.

This story was first displayed Fortune.com

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