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Formula 1 It continues to grow globally and one of the largest and largest brands is an important step to help combine 400 million-plus fans.
Scuderia Ferrari HP and IbmThe leading provider of global hybrid and AI debuts the experience of a mobile application designed to give the team’s passionate, drivers, drivers, and most importantly, and most importantly.
Jonathan Adashek, Senior Vice-President of Marketing and Communications in IBM, spoke about the importance of using the AI capacity of the technology giant to help develop the Ferrari brand and unite F1 fans around the world.
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Scuderia Ferrari driver Carlos Sainz (55) Las Vegas Prime Prix in the Las Vegas circuit. (Gary A. Vasquez-Imagn Images / Imagn)
“We are pleased to be partner Ferrari“Talaşek said. I really really are two engagement brands that really come together to do something I have seen in sport. I feel like something that looks like we do with many partners – looks different in things. How do we really use the best technology we can bring to the table to help them? “
Scuderia Ferrari app will have a more effective experience in the Race Center built with IBM Watsonx, which includes a series of Race, which provides the operation of the Team in the Race Center for several hours.
IBM announces US $ 150B investment
The application will also present post-competitive visual images to obtain a different view of each event with the post-competition and car information, including telemetry, trace conditions, weather and more.
But perhaps one of the biggest parts of the application, especially with fan messages, fan surveys and more. This feature will slow down fans to send a message to the Fans, which can be displayed in social media posts, team blogs and more locations.
Ferrari fans will also be able to interact with the application and that Adashek is very important, because this is something that can use outside the F-F1 season.
Scuderia Ferrari’s application will be developed thanks to the partnership with IBM. (IBM / FOX News)
“How do we help them attract about 400 million pounds in the world? Only ‘Forza Ferrari’ says each other more vocal, global voice ‘and really experienced it in a unique way.”
Ferrari’s, Ferrari’s Italian culture touches the inside of the fabric, only the application will be available in the language for the first time.
“This is a great thing for us and we are very excited,” he said. “I hope and do not commit any obligation but I hope we will see other languages in the future. But Ferrari is not just in English, but not only in English.”
IBM has worked with a number of sports leagues and signature sports events, including masters, UFC and US tennis. As technology, Adashek, to innovate from all sides to ensure the best idea of fans of fans and promotes the importance of growth and growth.
IBM and Scuderia Ferrari announced a reconstructed mobile application experience on Thursday to help 400 million global fan bases. (IBM / FOX News)
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This note, IBM and Ferrari will continue to spread the application to 2025 and afterwards to give a better experience throughout the chapters.
“I can’t emphasize the importance of this,” the name said to continue to develop within the partnership. “I think that both IBM and Skuderia Ferrari, I really think that this two of our companies together, and the joint power will be really important.
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