In China, AI avatars have just proved to have a better impact

Beijing – Avatars created by artificial intelligence, for a cooperation between the Chinese technological company, they can sell more real people Baidu And a popular Livestreamer.

One of China’s earliest and most popular livestreamers, both Luo Yonghao, the host Xiao mu, both in Baidu’s “Youxuan e-commerce platform includes interaction with audiences within 20 hours. Session 55 million yuan ($ 7.65 million) rejected.

For comparison, Youxuan’s first literre attempt for Luo last month last month, he said he had given less orders for consumer electronics, food and other basic products.

Luo, it was the first time to sell the product using virtual human technology through Sivestreaming.

“The digital human effect scared me … I dazzled a little bit” Explained 1.7 million viewers Weibo Social Media Platform according to CNBC translation.

Luo, in April 2020, in April, in the application of a short video application, attempted pay off debts The smartphone company struggling has been racked by Smartisan. His “being a friend” The Livestream account has about 24.7 million trackers.

The avatars of Luo and his pencils, Baidu’s generations to imitate the descendant and style of Baidu, to imitate the President of Wu Jialu, Luo Be friendsHe told CNBC on Wednesday.

“This is a deep point for all the live and digital human industry in China,” said Wu Mandarin was translated by CNBC. DeepSeek, China’s Openai version, In January, global investors played with opponent Chatgpt claims at remote prices and To use an open source approach.

AI Avatars can dramatically reduce the costs because companies do not need to hire a major production group or Livestream. Digital avatars can also flow uninterrupted continuously.

“We have always been skeptical about our digital people,” Wu said that WU has been testing different types of digital people in the years.

But he said that Baidu now offers the best digital human product available in the first days of e-commerce 5 or six years ago.

After the pandemic, Livestream Shopping appeared in China Institutions have to find alternative sales channels. More human commissions turn into turn to earn money and win virtual gifts between less economic growth.

Livestreaming formed so many sales in Doyunin last year that the application has exceeded the traditional e-commerce company Jd.com Being China’s second largest e-commerce platform – and fell to the market share of the lead player Alibabaaccording to A report last week from the world and Bain & Company. Both JD.com and Alibaba’s Taobao also offers live sales portals.

Meanwhile, other Chinese companies, including technical giant Tencent, made tools for creating digital people who can be used News anchors. Several enterprises have started in late 2023 Virtual human Livestreamers run Shopping holiday on the day of singles.

However, analysts informed the products that the products were broadcast live Tends to have a high return rate Often because they are shopping.

The biggest problem for the use of virtual people to Livestream has no longer technology, but the requirements of compliance and platform, Wu said. Digital people need to be trained to follow the rules on product advertising, while the main Sivestreaming platforms can be different rules to allow virtual people to hold sessions.

For example, there is a lot of Restrictions about using technologyIn particular, virtual people do not interact with viewers.

Luone’s next virtual human appearance has not yet been established, he said WU waited to be very soon. In the future, he said that digital people could easily livestream in numerous languages ​​to reach out of China.