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Incymo.ai Mobile game launched the AI-powered Creative Platform to prepare ads.
The beginning, first of all, the best of the best iteration, which is the best of the best criteria of the customer, which is the best in GDC 2025, is watching the first job research.
Creativity fatigue, UA costs and privacy restrictions put pressure on game marketers, instead of Incymo.ai, data management, AI-LED path. Platform, creative idorenko with concepts compiled from 100,000+ market-tested ads, Anna Zdorenko, Anna Zdorenko, said in a meeting with the gameBreat.
“We did not adapt a performance adaptation – we beat it in second iteration using secondary ideas,” said Zdorenko. “This is an idea for the future of mobile game marketing.”
Why is it important for this gaming industry
The success of Incymo.ai is not just a campaign. The mobile advertising creativity reflects the main turn. It can be outdated soon by manual iteration periods. Creative performance can now be scale with data, not just instinct. Zdorenko said that small teams can compete with the highest level studios using automation.
“We see a future where the game marketers spend the less time and spend more time,” Zdorenko said. “I recently talked to Activeision Blizzard with a creative producer, and you can’t just result in it.
How does it work
Incymo.ai is a owner’s AI system that accepts special patterns and even full video concepts to create market data, market data, game footage, past performance dimensions and special creative briefings.
When you say that the company can create full video concepts of the platform, it recommends using internal production or delicate subtle sematic automated services – combines a high quality of AI accuracy. Completely Cartoons 2D Videos start at $ 290 and result in 3D $ 890, high-performed creators can be obtained and effective.
The process seems like this:
- Download a game connection.
- Learn briefly based on your rules.
- Images of raw game or a game video creative (up to 60 seconds) – understands what your platform game is.
- Learn a creative shortcut based on top performance trends and opponent’s signals.
- Create at least 4 video ads for a tour of the test – optimized for engagement and CPI.
- Test, replay, scale.
Incymo.ai offers a complete package that a team combines your own data – over time it is to make the concepts of performance and manage both a short generation and video production.
Origin
IncMymo name “Increase your money”, enhance the company’s mission and accelerate and enhance and strengthen and strengthen the success of gaming companies and strengthen and strengthen the success of the game companies. The main motivation of the company was to help the studios for Zdorenko, so they were able to pay less attention to the establishment of large games and make money.
He believes that, regardless of the size of each team, create a fair stroke to create high quality content, reach the correct audience and measure their games. Incymo.ai is available to be aimed at a performance-oriented process, which is aimed at information that causes the chaos of visual-pruning, creative production, developers to succeed.
Zdorenko, the gameplay set up a primary solution for each customer to help increase the LTV. One of them asked the team to be able to apply the same predictive models to access the user. Anna began talking to marketers and opened a deeper pain.
Everyone who spoke to him had the same story: he created up to 100 ads – but none of them worked. Then, suddenly, the number 101 creative number, reaching both reach and income. It was a common frustration through the board and Anna realized that he needed this problem.
Found two cotions with their network. One was already working on the problem for mobile games – the publishers helped improve performances by understanding what creative ideas are working. Although other Cofound’s advertising creators have a deep examination of analysts and expandable solutions.
They started working together, set up a joint work research, starting a creative concept platform and now begin to be a global scale. The company was established in 2021 and in Cyprus has 11 people. The joint shaft of the joint, including Google advisors, 780,000 dollars from the Angels, the game and adtech.
The founders include Zdorenko in CEO and EI, which has more than 10 years of experience in technological beginnings. He was named after the top 20 women in Tech in Cyprus and helped to increase customers more than $ 1 million through creative optimization of $ 500,000.
Others include the AI President Igor Rekun, which has more than 10 years of experience in the AI. The scale machine is engaged in learning and building computer vision systems. Earlier, the computer, which prepares solutions for international companies and was the beginning of a computer, established a vision beginning. Before you connect to Incymo.AI, setting up a platform to analyze, create and test your name creativity – set up a platform for the experience that forms the foundation of incymo.ai.
And the chief product employee, Vic Onoxov, who has nine years of experience, creates ads for mobile games, is Vic Onoxov who practices optimizes. Onoxov spent years of production and optimizing the creators of the game for mobile studios around the world. He created more than 7,000 advertising creativity and became such a popular product for the creative manufacturers and marketing groups in which it was a deep experience and hands, tested and delicate. In Incymo.ai, he converts raw games and concepts to creative ads equipped with information and experience.
Interestingly, Onoxov personally suffered with the same creative struggles: produces innumerable videos that do not turn. This first-hand experience made him more loyal to solve the problem once.
Working study with GameGears
In the work research presented in GDC, a game mobile studio (part of GDEV) shared the best performance. Incymo.ai System – Private advertising samples of genre and past advertising creators performance information – completely new ad concepts were created. The result? The physical creative team of the studio is better performance in just one iteration.
And there did not stop: second and third iTreats show that the strengthening of AI-LED is not only fast – this is a combination.
Georgian Mobile Studio (part of GDEV) is a work research presented in GDC – App Store / Google Play has shared a link to their games in Google Play. This allows our platform to immediately analyze the genre and allowed to identify their main rivals and their best advertising creators.
To start analyz, the client also provided its own video creators classified by the internal KPIS based on the performance. These include the best, good and low-working ads. In addition, the client shared a game video, which applies the mechanics of the game, characters, UI / UX and a platform to understand the general visual direction.
The customer identified his success measurements – in this case, the iPM (even if the customer can vary by) – Roas, Spend, CPM, CPI, etc. Finally, the customer loaded creative assets for manual production by Incymo.ai.
At this point, a creative producer used platform to choose the number of creations based on the customer’s request and the number of meso-level creativity. Also added special creative rules – A UFO (Flying Saucer) is based on previous concepts, based on previous concepts and avoid certain gameplay mechanics in the past.
In briefly, after being personalized, taking a special creative strategy, thought and full brief information. Based on this speech, the AI team produced four new creative.
In the performance dashboard, the creators of the customer’s original top work was marked in blue for comparison. Among the four thought-created videos, one prefers the benchmark of the customer based on the main sizes. The customer returned with performance information loaded on the platform again for analysis.
Four new creative began in the second round of the test. This time, the two of them gave strong results, the previous impact was significantly exceeded – reached the IPC 1.96.96.
The client team also gave valuable opinions to inform the third round of iterations. As a result, three of the four new creativity are clearly demonstrating how the customer can open the activities of AI-driver concepts and structured creative production.
Works for small studios without a small program. Demo, Bingo Tour’s founder only created a script using a link using a link with a game video and recorded, and three days later – accepted the top criterion with the performance dimensions.
What’s next?
The company invites you to the selected studios to connect to the first login program. Incymo.Ai plans to relocate the generation of studios in medium and casual genres and the generation of deep analytical and playable advertising generations in the coming months.
For larger customers, companies for larger customers helped grow $ 150,000 and $ 500,000 to $ 900,000 and $ 500,000 with $ 500,000. The highest performance creators with Incymo.ai attracted more than $ 200,000 in each of each.
There are risks. The biggest risks in this space are the skepticism against fast evolution of advertising platforms, creative trends, and especially the AI created content from the developed creative manufacturers.
Incymo.ai addresses this through adaptation. The platform is aware of KPI-agnostic and genre, ie different customer goals, formats and performance standards can quickly adapt to the standards.
There is also a creative belief that incymo.ai does not replace human creation, but to develop. The system helps strong producers scaling faster and helps you find ideas that will miss another way. In addition, there is a strong technical foundation with the years of the AI product engineering experience. Now there is a number of tractions, because the company’s most manual creativity in Customer campaigns in the EU is already above the first iteration – not once and for once and for all.
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