Instagram Threads is getting video ads

Instagram topics will start to try video ads announced on Thursday. The test that the topics will appear as an opponent X is the expansion of advertising initiatives of the topics that started last month With the opening of ads to global advertisers.

The news was announced in the IAB NewFronts in the presentation of a number of social media companies in the IAB NewFronts.

In themes, meta, advertisers says “A small number” that advertisers create 100 video ads that will appear among the subjects of the “small” tests. The company did not share other details around the price or frequency of these ads.

The update follows the final announcement of Meta reaches the final limit More than 350 million active user. The application saw an increase in 35% in the time spent on the ropes as a result of progress in the application’s recommendations, meta CEO Mark Zuckerberg also informed investors in the call of Meta to save in April.

Meta, melodies, NewFronts announced news on topics among other innovations.

The company, a new short-form video solution, also follows the new short-shaped video solution to be shown next to the most stretching reels from the creators, follows the pasta.

Rival Tiktok also presented the expansion of similar proposals called pulse set this week, which is also the category of advertisers, holidays, wood, cultural events and evergreen, entertaining and lifestyle and lifestyle publishers.

Meta will begin to test the inclinations in Instagram-generating Marketplace to help advertisers find popular trends, and it will test the MarketPlace API that creates quality creators in the scale of businesses.

The company makes video assets by creating unprecedented pixels in each video framework and expand the aspect rate for the more native experience.