Jim Lanzone: CEO re-cool for Yahoo’s best technological talent

“This is the first 10 Internet company’s third conversion,” said Lanzone, said in an exclusive conversation Fortune In Cannes lions. “We must save the team and company from the ground.”

Now it joins the thing that he called three and a half years to “make a multi-stage turn to innovate.”

Product first, always

Lanzo’s philosophy is a laser focus on the quality of the product in the nucleus.

“Everything for a large consumer internet company must start from the product.”

Yahoo, such as Yahoo Finance and Yahoo fantasy, has renewed every large product offered by Yahoo, which is still the category leadership.

“Every pixel is new in Yahoo in the last nine months,” Lanzone said. “Every product we work … is new.”

Only after correcting the user experience, a company claims to refresh the brand.

“You can’t do it unless you first don’t make products,” he said. “In particular, in a consumer internet company, where people are inhabited by the products used every day.”

Yahoo ‘Braconyer talent wanting to run fire

The transformation is not limited to user interfaces. Lanzone overhauled Yahoo’s structure, recruited the highest level of talent from the Silicon valley – like him, there are no possibilities elsewhere.

“He surprised the people who wanted to avoid the fire in Yahoo,” he said. “We brought to a big team and I think it’s pretty quickly received a lot of trust.”

The General Marketing Officer Josh Line was united among those who are the jump Paramount globaland Rob Wilk, Yahoo’s General Officer Whimper.

This reliability was important for the second act under Yahoo’s Special Capital Company Apollo Global ManagementIn 2021, a cool 96% worth $ 5 billion in $ 55 billion worth $ 5 billion from Verizon to Yahoo.

Sunscreen remote from being operation, Yahoo was one The fastest return deal of Apollo.

“Playbook here for them has been growth,” said Lanzone. “We are building here – only trying to remove value from parts, but build a Yahoo continuous company for the next 30 years.”

How converts companies around Lanzo

Lanzone informs the center of each decision as a product veteran. “The first thing you look for is information,” he said. “How often do they like, how often do they love it? What do they hate about it?”

Despite many pivots in the Yahoo’s corporate story, under Verizon and a media and fun conglomerate – the company’s loyal user base is never waving.

“It was because they are the strongest, because they are the most powerful, because they used Yahoo 30 years ago,” Lanzone said. “We were a reliable guide to the Internet … to help the digital desert walk.”

The original Yahoo slogan is “always being built” – updated. “We are always obliged to grow,” he said, “On behalf of our users – not for some corporate reasons.”

A gene z surprise for a point-com darling

Probably the most surprisingly, even Lanzone, Yahoo is a pull with young users. “People are surprised to be the best of 5 with Gen Z,” he said. “Half of our audience is gen z and millennia.”

In the center of the transformation, Yahoo’s structure has a radical, but a cultural reset adapted to modern age.

In a symbolic movement, Jerry Yang, Yahoo co-founder, expanding the width of a company, strengthened the company’s original mission and returned to the Internet and returned to the Internet and fulfill their goals online.

“It was a mission in 1995,” Lanzone said. “Now the mission.”

To get there, Lanzone is thought to be aligned and inspired by the management. “You must bring great people who share your passion for the project,” he said. “People who want to make Yahoo make it great again.”

Myga.