Khloe Kardashian launches consumer brand backed by Serena Ventures, WME

Khloe Kardashian previously new food company, Khloud and the first product, a protein popcorn, Hitting the target starting April 29.

In December, TechCrunch Said Kardashian was His mother Kris Jenner made it at least $ 10 million for a job called Khloud. Jessica Bixby, a partner in K5 Global investing in the brand, said that this continues to increase the first round for $ 2 million.

Other investors cover Serena Ventues, William Morris Endeavor (WME) and the capital.

Khloud, Popcorn was prepared from all grain corn and says the “Khoudust Dust” mixed with a milk protein and spice, each gives seven gram protein. In addition to the target, the product will be sold on the website.

“We are starting with popcorn, but it’s just the beginning,” said Kardashian Techcrunch. “We plan to expand into other snack categories in the store, there are so many rooms for reconstruction of daily snacks.”

Kardashian says he will provide more nutritious alternatives made of “clean” of the mission of his snack mark.

Kardashian-jenners are known as the consumer working empire, which is increasingly growing up and ever. However, the family member entered the snack for the first time. It makes a little sense – a large number of articles written about their favorite foods (including) Special Instagram page) And everywhere there is a widespread potential consumer interest, celebrities have a common chance to make money.

Celebs pumped A large number of hair care linesliqueur lines and beauty products. The kardashians were there (and still doing it). Now their Empire is spread From home cleaning products to food in the pantries.