Krea raises $83M to be the one-stop shop for GenAI creatives

Topped by trying to keep up with different AI models you can use to create content? Called a start Creative This problem wants to solve the problem specifically for designers and other visual creators, and now it has gained $ 83 million on the platform that will work in a smoother with a generative AI.

San Francisco based Kreal, along with a special interface that is a specific interface that is sent to these models and subsequent amendments to these models, is a tool and easier. Its user base includes creators in AI, Loop Headphones, Pixar, Lego and Samsung.

Today, for the first time, the CRAE finance is announced and $ 83 million comes with a few tranches: the last, a number of B, $ 47 million. This is a pressed / seed and $ 3 million and $ 33 million, $ 33 million. TechCrunch learned from the sources near the transaction that the beginning is currently $ 500 million.

Bain Capital facilities lead the latest rounds. Other large investors in the beginning include Andreessen Horowitz and abstract enterprises.

From the creators to the creators of AI

Krea is Viktor Perezin (CEO) and Diego Rodriguez (CTO) and Diego Rodriguez (CTO) are braining when they are still students in Barcelona ten years ago. Both are creative and creative in themselves – playing music and in production and production in production and in production, but they are always interested in technical subjects.

“I liked the problems that challenge my physical and math and mind,” Perez said, reminding the days of the day.

It was engineering for audio-visual systems to the extent to present them to each other. They quickly became friends and perez loans Rodriguez sparked his interest in his interest in AI.

This was back a few years before the generative AI boom in 2015, but it was a moment formed for artificial intelligence. Was Openai structuredand the beginnings that make early efforts around the Created content of AI They were drawn.

After the license rates, the two became AI researcher. Rodriguez asked to return to graduate school and won a scholarship from the king of Spain to participate in Cornell. Perez followed, communicated the same and then showed a semester.

However, it turned out that Perez was over to stay in Cornell for a day.

Why? He thought that he would have become an early version of Krea, already. It was alarmed, landed in New York and immediately approached Rodriguez with the idea. Rodriguez merged with both feet, the start of two people – the king of Spain and his scholarship damn.

Splashing leaps

The gap in the market that applies to KREA is a great thing right now. Simply, the world is flooded with a speed of genay instruments, and it presents several problems for the average designer when it comes to visual models.

Designers are not an emergency engineer and do not want to be sunk in the technical process of oral AI interrogation. Designers are not interested in dealing with the latest model updates and how much the model is not interested in engaging (or less (or less (or less (or less) operation.

“Each model leaks very fast by another,” Aaref Hilaly said in a partner in the brain capital institutions, in an interviewer, and if you want to use these models […] There is a layer like Kreal on all and makes the creator. They get the latest models with excellent user experience. “

The Creators argue the founders of the CRAE, and work well when you have a program that understands its sensitivity. Designers are creative and they will provide software that helps with their process.

“Many companies are aimed at changing creative work streams,” Perez said. “But we believe that creativity will not be automated. We are building tools to be more creative, more attention to ideas and use this new creative environment.”

The KREA platform was built to this end. Users start by entering an idea for an image they want to create. This idea is then developed by KREA, who chooses models that can give users the best result in the survey. May be a model or more than one. Users can then correct and adapt the options generated to further specify them.

The idea of ​​”a window” is not exactly the original: From Kvora to Poe, for example, the text-based generation approaches the same idea for AI answers. The ability to change the images of KREA is a unique feature that helps to confuse the image and talent of the Creator and prevent talent.

“Why is it impossible to go [AI-generated] Picture and do something and drive or throw or remove something? “He asked Rodriguez.” How would an artist work. ”

The company’s tools still cover pictures and videos and work on expanding the platform to support the platform for audio and music generation. Financing will also be used, to create more enterprise features in the company, so far the product has been prepared to serve products and small teams.

“Krea expands human work with a product that fully controls users without strength and crafts,” Anish Acharya, Andreessen Horowitz said in a general partner, Techcrunch. This combination is incredibly rare, and therefore we are very excited by what is ahead. “