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lulhemon (Lulu( Because he began to meet a wonderful change in customer behavior, he ended in 2024, and his CEO sounds alarm in the source of the problem.
Lululon’s fourth quarterly profit report for 2024, as the net income increased by more than 13% in the holiday season, in 2023, the comparable sales in America were flat.
According to The latest information From Placer.ai, Lululemon’s store, the traffic in the fourth quarter of 2024 increased by 2.4% only annual. This is weaker than an increase in foot traffic in the previous quarter than an increase of about 8.2%.
Related: Below is a harsh change in the threat of tariffs
During a profit on March 27, Lululemon CEO Calvinald warned that the company continues to weaken in the company’s efforts, despite the efforts to attract more customers.
“We have started this year with several compelling new product releases, but also believe that the dynamic macro environment contributes to a more cautious consumer,” McDonald said.
He said many of the customers tough the costs due to the “economic and political uncertainty” contributing to reduce foot traffic in stores.
“As soon as this month, consumers are combined with the year, consumers spend less due to inflation and concerns about the economy,” McDonald said. “This is a slower traffic in the field in the US in the quarter of our business in our business.”
Lululemon’s dresses are often sold more than $ 100 items, such as pricing prices, hoodies, leggings and bodysuits. Thus, it is not surprising that high-level clothes can be cut outside the budgets of US consumers.
Many consumers in the country received secondary clothes for inflation and higher expenses of living.
In 2024 the second US clothing market be enlarged 14%, the strongest annual growth since 2021.
Related: Puma announced a decision to decrease in sales
More consumers are more interested in second hand clothes, especially the 20% tariffs of all goods imported from the President Donald Trump, and 25% of the goods imported from Mexico and Canada this month.
