Luxury firms hit the tariff as fear of decay

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The customer carries goods from a Hermes store on February 14, 2025.

Scott Olson | Getty pictures

Europe’s favorite luxury brands mainly from the initial effects of the sweeping of US tariffs, but the extensive economic decline risks may be the risks of bad news for the long-awaited restoration of the sector.

Shares of European luxury resources Lvmh, Richemont, Get dry and Hermes They were among the low-slidingers on Wednesday because the United States received the United States from the European Union. As President Trump later announces an announcement, the outlook is not known 90 days of break and reduces downgraded rates to 10% universal tariffs.

High-ended fashion houses – are part of the European label before the European Label – other firms are less likely than other firms, instead, the growing import expenses will be transferred to consumers.

In a global economy, a wider collapse, it can be a tougher cutter to endure wisdom for rich buyers who want to win better price shocks.

The possibility of one’s US and global recession According to JPMorgan this year, according to CEO, Trump’s “Freedom Day” tariff reached 60% Jamie Dimon Said the market that results in a conclusion on Wednesday made a recession of “probability.”

“We see strong global stock markets and more economic uncertainty, confidence and increase the restoration of luxury demand,” General retail and luxury capital research analyst in Deutsche Bank wrote on Wednesday.

The high analytics for global luxury goods in Bernstein expressed the first round effect of US tariffs as “insignificant”, but showed notable nokaut effects.

“If we are concerned, if this collapses a sharp global recession and exchange adjustment, there is a second and third level of American policy,” Sola wrote last week.

According to Bernstein, European luxury companies, according to Bernstein assessments, a total of 30% of Americans from America to 30% of the minimality. Nevertheless, the US market has become an important growth driver in the last fourths, as well as companies changed their attention Wishing you the sales of China. Meanwhile, the Chinese demand, which is already in force, which is valid in force, may have increased even more.

This, the fourth quarterly results, consisting of high-level fashion groups, pointed to a turn in the sector suffering from post-covig slowdown and soft consumer expenses. However, the Deutsche Bank said that Wednesday could be anomaly and not a tendency. “

“It is no longer clear that there was a rare for 3Q24 luxury demand,” Coxrane, the bank reduced the growth expectations of the 2025 luxury sector to 2% to 2%.

Citi, wrote on Tuesday, “fearlessly” is a US Tariff announcement and a strong market for the US Luxury requirement, he said.

Between brands The storm is best placed for weather conditionsHermes for analysts and Burberry Companies like Richemont and Moncler can be a hard shot.

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