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In a surfaced internal email as part of Meta Antitrest test, Meta CEO Mark Zuckerberg, fretted on potential The company’s instagram acquisition Cannibbalize Facebook. This happens, this could cause the “collapse of the severity of more attractive and affordable product”, the concerned Zuckerberg, the confidential message told other meta managers.
Zuckerberg, many ways to prevent this cannibalization, including more bridges to work as a single network among meta applications (suggested that Instagram contributed) Losing Facebook’s cultural urgency). If Facebook serves better by twisting Instagram as a separate business, he obviously clearly obviously.
In the judgment of the meta, the US Federal Trade Commission (FTC) is working to prove that the company’s social network monopoly is operating and the acquisition of competitive applications such as Instagram and WhatsApp will protect the dominant position in the market. As evidence, the prosecutor’s office was a surface of the emails and other messages, Zuckerberg’s threat to Instagram’s threat to Facebook was part of the larger family.
In a e-mail in May 2018, Zukderberg explained to the other Facebook leaders – Meta Chief Product Officer Chris Cox, former CFO David WeEhner, the former CFO David Wehner, he also did not approach the former CFO David WeEhner.
Instagram has hurt Facebook growth
In particular, Zuckerberg said that the growth of Instagram could damage Facebook, when internal information is attended by users, when the Internet is attended by Instagram, “Significantly reduced” Facebook.
“This is a part of the compounds using Facebook, we begin to learn more of the population as a larger part of the population”, “Zuckerberg” was written in one part of the e-mail “Zuckerberg”. “
The company disappears the growth of Instagram, and the threat of Instagram’s Facebook was the result of Zuckerberg.
“This raises the issue that our models can be wrong for the future,” Zuckerberg continued. “We think that it is possible to grow both Facebook and Instagram, but this is the same size to be the same size as Facebook, so that this is not considered that we will not model this. “That is, the Note of Facebook has decreased between some members, but the tab between the entire population can lead to worse results than we are currently expecting,” Zuckerberg said.
He also said that Instagram’s growth was mainly managed by the distribution of Facebook application and using Facebook friendly schedule.
“This proposes that despite the fact that we will grow two products, it can cause the severity of more attractive and more profitable product to replace with something less attractive and less profitable,” he said. Zuckerberg.
As a result, Facebook has reduced its promotions in Instagram and instead of Instagram, instead of Instagram, he said that the balance should apply new integrations to Facebook. He explained that the bridges wanted to be built between two networks, “the applications are” more and more respectively as a network. “
In an example, Zuckerberg should be easier to coordinate both applications easier for the videos of the great audience. Moreover, WhatsApp, Messenger and Instagram wanted to connect voice and video call networks to become a single network. (As a result of meta introduced In 2020, the previous platform messaging Years later re-rolled.)
Applications Strategy Family
It should be noted that Zuckerberg also has difficulty building new products and services due to its founder and the leadership of its founder in WhatsApp.
Because he could discourage the team, he could not discuss his concerns about Instagram in Instagram and the company’s Instagram co-founders were able to prevent Kevin Systrom and Mike Krieger’s maintenance.
Facebook’s brand pushed the company to re-thinking the remaining product brands in front and center.
“When you opened these applications,” Facebook by Facebook “and Facebook” WhatsApp by Facebook “” WhatsApp by Facebook “” Facebook “will need to put a Facebook brand on the chrome of these applications to cement this connection today.”
Zuckerberg has pushed for the meta to think about the brand for the front and the center of Facebook.
Instead of Facebook in 2021 Rebanded as Metavisible logo along the entire company’s apps.
If the FTC wins the work, Meta can be forced to spin instagram and WhatsApp as separate enterprises. Unfortunately, this is something that itself offers as an alternative strategy in 2018 – and perhaps the company offers “only structure” to fulfill the company’s goals. Instagram, the instagram can protect Facebook’s growth and focus methods, and can allow the company to keep the SYstrom, wrote Zuckerberg. (Instagram’s founders left the same year, in September 2018 later this year.)
As a result, Meta chose not to bend what they had. However, Zuckerberg warned other Execs’ other Execs in the email that the meta can be forced to build all over the next 5-10 years and the WhatsApp will be forced to build all their work.
If FTC is successful in court, Zuckerberg will be proven.
Meta has lowered the size of these emails in a shared statement shared with TechCrunch.
“Out of the context and years of the context and years of the context from the Procurement of the FTC in advance of the ten years, the former documents will not darken the truth of our competitions we face or cope with the FTC.”
