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- Matchgroup CEO Spencer Rascoff sent an open letter Linkedin Accepting the company’s acquaintance applications is short and does not feel like “to build real connections.” “Now the game employees call to offer feedback on how to develop their applications like Minge and Tinder.
Finding love in dating applications has had so much embarrassing that a user has told Fortune this I feel like tinder, hinge and bumble “wilderness“
“I think that in many of these applications, the user rejected the pool:” Max Gomez, previously said Gen Z Communications Specialist Fortune. “In gen z it doesn’t just use this (applications) more.”
Match Group has admitted a new CEO letter On Thursday, Dating applications such as LinkedIn, the company’s hinge and tinder were not for smudiff.
“Very often, our applications have felt like a place in a place to leave true connections, leaving the practice of practice,” Former Director General of the former General Director Zillow, who was best working in Match Group in February. “You need to change.”
In his letter, RassCOF, employees called on the “unpaid feedback” in the products to improve applications.
“We know that users are not enough to listen – we must move with urgent and growing accountability,” he said. RaskOff has been reverful For the company’s culture he created in Zillow in time.
The match group refused to comment on the letter of Raskoff.
Warned about analysts Dating application companies collapses The match group and a while like bumble. Although Bank of America Analysts said on February 5 that the appointment of RassCoff could be positive, “Online Dating industry viewed user growth.”
Global users for dating applications such as Tinder, Bumble and Hinge reduced more than 6% in the fourth quarter of 2024. Over the past five years, the match group fund is about 70%, plus “general thoughts in dating applications remain mostly negative,” from January 28 to analytical record. However, according to society, the total income of the match group reached more than 3%, $ 3.5 billion Earnings report On February 4th.
Some young people also envy the acquaintances for meetings in real life.
“I don’t want to chat with people on the Internet,” Louise Mason, a minennial marketing specialist previously from Doncaster Fortune. “I don’t want a penpal.”
RaskOff feels users’ pain.
“I’ve heard of incredible love stories,” he said.
Better product suggestions can help match the group to get out of the slip. Citi analysts noted that they watched new products and updates that could improve the performance and outlook of the match group.
“Improved product development is important to develop the main trends in long trends,” Citi analysts said.
Rascoff, the match group, said that the product updates and developments in the shared letter in LinkedIn are on the head.
“Transformation is already underway,” “Rascoff” wrote, adding hinges in portfolio, tinder and other brands, find new ways to develop AI.
“But it’s not about single technology,” he said. “Our people, our culture and deep commitment to our mission will be a driving force for this transformation.”
Analysts from Wolfe research also look optimistic about the changes in the Usher as a new CEO of the match group.
“We believe that investors believe that the communication style and cadence will be welcomed,” Wolfe research analysts wrote on February 5. “This year depends on very successful execution, and the company now has another chance to prove its strategy.”
This story was first displayed Fortune.com
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