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- Matchgroup CEO Spencer Rascoff It was seized only in February, but it already makes great changes to the companies and brands. Tinder, especially, became a stain of wounds for many genes zers that combine it with Hookup culture. Rascoff tries to change it.
Dating applications are notoriously popular among the miles, the gene zers hit them to meet them in a more real life and many are tired of culture. A Gen Zerir tell Fortune When you think of dating applications, the first word to mind is “outside”.
“I think that in many of these applications, the user has decreased,” he said, 24-year-old communications specialist Max Gomez. “In gen z it doesn’t just use this (applications) more.”
Proof Pudding is: 2024 research Forbes ruminate More than 75% Turn on dating applications like Hinge, Tinder and Bumble from Gen Zers, because as they spent a good connection in practices, turn on dating applications like Tinder and Bumble. This changing relationship is reflected The financial results of the match group: In the first quarter, the profit was $ 117.6 million in 2024, and $ 117.6 million compared to $ 123.2 million, from 13.2 million users from 5% to more than 5%.
But Spencer RascoffMatch Tinder, Match.com, Okcupid, hinge and plenty of fish teams are trying to make the new Mint General Director, these applications are more attractive to the Gen Zers. He meets the Gen Zers, who wants and acquainted with the development of new products they want.
“This generation gen z, 18-28-28-This is not a Hookup generation. They do not drink too much alcohol, they do not have much sex, “he said. Wall Street Journal. “We need to adapt our products to accept this reality.”
Raskoff, Kofounder and former CEO Zillow, Received the steering wheel of the match group In February to keep the company update. Admitted in a letter posted in March Linkedin Dating applications only feel like “Numbers Game.”
This “people who have a false impression that we prioritize measurements on the experience”, “Rascoff wrote RascOff.” You need to change. “
In the same letter, employees called on the “unpackaged feedback” how to improve products for consumers.
“We know that users are not enough to listen – we must move with urgent and growing accountability,” he said.
RaskOff was declared in May 16% Cuts StaffAbout 325 jobs in a proposal to work around 325, to turn around. Rascoff, this company said he would save about $ 100 million.
Tinder is especially struggling. The work decreases, the tinder has been affected by 18% of employees, but RaskOff said Wsj in May interview The floors were reorganized by the match group and each individual employee was “greater impact.”
This is especially important for the review of Rascoff’s vision for the development of new products for dating programs and tinder due to a combination of Hookup culture.
“Tinder started 10 years ago and then he was really innovative,” he said. WSJ. “But the product has still stood for a long time and there are consumer social products like us, you just can’t do it.”
The summer will be a global feature until the end, which allows users to double-dating with friends to encourage friends.
“The type of high pressure to look at a photo and judge is Cingil for many gen z,” he said.
He added that part of this pressure takes a part of the Gen Z users. Users can connect their profiles with a friend and this couple can match another pair of other pairs, two boys talking to two girls. Then these four people will start a group of conversations and planned in real life.
“This is the way that the gene will want to combine the din,” he said. “They want to give ways by meeting people.”
Match Group also developed AI-Pightsed tools to help users better express themselves and say something potential insult or color without potential. A feature called “You are sure“Double checking the user about the user’s message before using AI, questioning or stinging to detect messages.
“The little twelve, which is the small speed crust, improves people’s behavior,” he said. “At the end, we are trying to do. There is a society to do in their end. We can help you to aspire to lonely.”
This story was first displayed Fortune.com
