Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The latest drink day to day – And for people who need morning choices, the Matcha River becomes an increasingly elective type espresso.
“I worked a few weeks ago, I just worked at a point, you don’t just avoid milk, you don’t shoot shots. Everything is not suitable.”
According to the fine powder river – is generally unattractive for the bright green color and bright green color and soil pleasure – Fuperova has been sworn in social media and viral videos and speaks of viral videos.
However, this enthusiasm shakes Matcha’s gentle supply chain, resulting in speech, the tea industry caused global shortcoming to increase the production of goods.
Semenichenko’s cafe searched for new suppliers to continue with the request, the cafe reported how many matches in the cafe.
“By the end of this year, the increase in significant price for Match, tranquility, referring to the costs of the cafe.
And those who are subject to the Japanese tea industry are only a while before loving customers, are struck by a serious price increase.
Clock | How a Matcha Frenzy has increased a fine supply chain:
Exploding the global demand for explosive fondens exploding, manage legs, evaluate the legs, and leaving Japanese suppliers fighting to cause delicate powder green tea powder deficiency.
Sudden deficiency
Matcha is a type of green tea leaves with shady green tea – gives a more densely flavor and a deeper color – steamed, dried, destemmed and passed through a milling machine to produce dust.
The highest grade version of Match, used for Japanese tea ceremonies, was collected in the spring. This has passed a stone mill, it only makes it a time and welding process that produces a small amount of the final product.
Semenichenko is like a loaf of bread using the ceremony match or “you really expensive whiskey and put the whiskey and coke.”
However, when the match was dramatically upset in the last fall, people suddenly hurried to buy a high-level version of the product. “Even the tea ceremony in Japan could not find the match they will buy suddenly,” he said, Global Japanese Tea Association
In Japan, the most popular match brands – IPPODO Tea, Yamasan and Marukyu, including Koyamaen, announced their apology notes limit side How much and what kind of They will sell Matcha products to their recipients.
At that time, Matcha producers “really did not face a true shortcoming, but they did not expect such demand.”
However, the raid of viral videos related to Matcha is combined with a record high tourism to Japan – caused by a weak yen – Those who are sounding for the tea, as a result, those who exercise the existing supply and production failure.
Now crazy, it made great coffee shops and restaurant chains to increase Matcha’s victims for cash.
Most of the most Starbucks places have served Matcha for years, but the coffee giant has added a whole bunch of drink drink drink drink drink. Matcha, Booster Juh, Tim Hortons and McDonalds are also on the menu, although companies did not respond to when they were asked when they added it.
Large retailers are also immune to lack. In April, the second trophy, which added another match to his menu, was recently engaged in delays in the purchase of the match.
Changing the tide in the Japanese tea industry
The shortcoming is also a product of changes in the internal tea industry of Japan in the last two decades.
Across the country, both consumption River production has decreased and the river population is aging several successes with several successes.
“The Japanese tea industry decreases due to reducing local consumption, because they do not see a future, because over the last 15-20 years,” he said.
On the contrary, the Japanese River is increasing in exports to other countries. General export of Japanese river in April 2025 increased by 85.7 percent According to an industrial group data from the same month of the previous year.
In the press of CBC News, Canada Green Tea from the Canadian Green Tea Suqudi increased by 118 percent since 2015.
It is difficult to complicate the problem, according to Poian, it is a total of six percent of Japan’s total production. “More farmers, adapt and adapt to their production, but this is not an easy transition,” he said.
Countries like China and Vietnam also produce Matcha, but the Japanese version is considered a premium. The Ministry of Agriculture of the Japanese government to increase the production of the match for the export market It is reported to be To recommend farmers to change Sencha – another kind of green tea leaves – with Tengha.
It is a landslide, even for this landing, even an experienced workforce, Jason Eng, Jason Eng, Nara, a river production company in the Kametani River, is a working development and partnership.
“Many of these farmers don’t have the capabilities to do so – raise all the cars or simply change the cars. Thus, the investment costs a lot,” he said.
25-30 percent of the product, exporting international beverage companies, suppliers and wholesale sellers, the next product will have to raise prices after the next product is ready. And this price shocks will eventually flower consumers in the cafes.
“It will be really difficult to fall, I think it’s for consumers with an increase in this great demand,” he said.
‘Just for sale’
After preparing a taste for Matcha, Cheena Lerum began to send recipes videos in Tiktok. However, the founder of the Toronto content was reported earlier this year when he received more ideas on where to buy and offer recommendations for the source.
“Do you know that the bubble river really became really popular in a few years ago?” In the mid-2010, Taiwan, who exploded in popularity, said he touched. “Matcha is now in this situation.”
Lerum, who is almost 30,000 followers on the platform, said he thought “always” that he contributes to the deficiency in the match. Now because it is not able to find the most favorite products, partially spreads less about the tea less often on social media.
https://www.youtube.com/watch?v=apbdpzfnpdo
“They say that do not keep the door, but sometimes there are brands and then it is very popular and just sold,” said Lerum. The prices also saw creeping prices: 30 grams of 30 grams for $ 35 on the Internet, a corner of a corner, costs almost $ 50, said.
Back in the cafe, several clients fall into match lattals. “I only see that it is a better alternative to coffee,” he said. There is your own Matcha whip and often drinks at home.
Tommy Tanga, another customer in the cafe, said Matcha found the current price – a cafe order, depending on the type of drink usually costs $ 5 to $ 7. It is not a rule because he tried to Japan during a trip.
“I’m worried about being more expensive,” he said.
