Mattel Says It’s Going to Raise Prices After Trump Says Americans Don’t Need So Many Dolls

In a view of CNBC “Square box“Tuesday, Mattel CEO Ynon Kreiz, Mattel’s tariffs to Chinese goods, the presidential Trump tariffs will take the production to the United States. is doing See, it is growing prices in the United States. Kreiz during the interview, the three main strategies placed to reduce the company’s Trump’s trade war expenditures, between “price actions”.

Mattel came back a day after a day later, by explaining, withdrawn the annual financial forecast In the first quarter in a profit report It is difficult to develop a variable macroeconomic environment and the US tariff view, consumer expenditures and Mattel to predict the rest of the United States and selling the holiday season. ” In this report, Mattel will also reach $ 60 million in the cost of $ 60 million, and will be obtained by cutting presentations and discounts. (Another expenses cutting movement, the company also left more than a hundred employees from Segundo, CA’s General Staff.)

As for the efforts to solve the tariffs, Kreiz said that the company is also aimed at diversifying the global supply chain to reduce its trust. The Mattel’s chief claimed that in the conversation today that no country will represent more than 25% of Mattel’s source.

Mattel, outside of China, also imports products from Indonesia, Malaysia and Thailand (barbie, hot wheels and American girl dolls). These countries were also targeted tariffs of mutual tariffs announced by Trump management before taking a break 90 days.

Kreiz’s “Squawk box” appearance will be in the Crown industry of President Trump (there are 80% of global toy production), perhaps will have two dolls instead of 30 dolls. Today, if Christmas is at risk, Kreiz stressed that Mattel is determined to provide a large variety of “wide range of valuable points.” Roth Analyst Eric Handler told CNBC that 50% of Mattel’s products are expected to be less than 20 products below 20.

A trading group representing the US Toy Industry has a difficult pushed to exempt from Trump’s tariffs. Kreiz said that the toys are “an important part of children’s life,” said the group supported the interview.

Kreiz arrived in Mattel, a creative company with Disney in 2016 in 2016. It is credited with the management of the company with a successful turning effort. The Barbie brand has released the best annual sales results of all periods under the leadership of Chresin in 2021.

Speaking to journalists at a wardrobe last week, President Trump said, “Maybe children will have two dolls instead of 30 dolls,” he said. He insisted that the Americans would be pleased to sacrifice for everything they thought about the purpose of the trade war. Nobody sure is not sure what this is happening, perhaps with Black Friday.