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Polly pocket be your digital assistant one day.
Mattel Inc, which is Barbie puppets and hot wheels manufacturer, has signed an agreement with Openai to use artificial intelligence tools and other products based on brands in some cases.
Cooperation is in an early stage and the first edition will not be announced by the end of this year, Brad Lightcap, Openai’s Chief Operation Worker and Mattel’s Chief Franchise Officer, said in a joint meeting. Technology can eventually result in the creation of digital assistants based on Mattel characters or can be used to make toys and games as magic 8 balls or more interactive.
“We plan to declare something towards the tip of this year, and this is really in the spectrum of physical products and some experiments,” Silverman decreases to comment on the first product. “It allows you to use this incredible technology, really allows you to really reimaginate the future of the game.”
Mattel’s shares rose to $ 1.8% in New York to $ 19.59 in the morning. This year’s share is 10%.
Mattel does not licens the intellectual property to Openai as part of the deal, Silverman said and remains full control over the products created. At the end of last year, the participation talks between the two companies said.
Mattel CEO Ynon Kreiz wants to develop only one toy manufacturer from movies, television shows and mobile games based on popular characters. Meanwhile, Openai is a valuable intellectual property to help them develop new products based in iCocion brands.
“The idea of the idea of creative design for companies like Mattel and many others, this is a critical part of the workflow,” Lightcap said. “As we think that the EU is structured by the means, I think we are very lucky to have our partners like Mattel, which we can work better to understand this problem.”
Tuesday, Openai, the latest model – O3-PRO – O3-Pro – performed other tasks that can analyze documents online and other tasks “comprehensive, instructions, instructions and accuracy”.gossip.
In Openai, Los Angeles to promote directors to Hollywood studios, media leaders and talent agencies, entertainment industry and to encourage directors to integrate their work in their work. At the meetings led by LightCAP, the company has provided a service that has created real-way videos in length based on the capabilities of users, based on text offers. Openai has not yet hit any bargain with movie studios, because Hollywood has yet to build a “trust level”, said at the Wall Street Journal in New York in May.
This story was first displayed Fortune.com
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