Meta finally brings ads to WhatsApp

Facebook took 11 years after receiving $ 19 billion, but Meta Finally, the founders bring ads to WhatsApp by noting a great change for an application that missed ads.

Meta Monday was announced that the business will now be able to place users in WhatsApp that willing to interact with advertisers with the messaging features of the application. Advertising will only be displayed to users within Whatsapp’s “update” tab to separate promotions from human personal conversations. In addition, Meta WhatsApp will start accepting its features through search ads and subscriptions.

The debut of ads in the messaging application represents an important step in META CEO Mark Zuckerberg“In the next chapter” in the next chapter “, as he said CNBC’s Jim Cramer in 2022. Motion Meter is also high profile to monetize WhatsApp antitrest Purchase of the company’s messaging and installation of the company’s messaging with the Federal Trade Commission.

Already, users to advertisers allow users to manage the message ads on Facebook and Instagram, which manages to WhatsApp that can deal with direct enterprises. Among the brands and consumers “must have the next column of our work,” “we must have the next column of our work,” “more than 100 million people in the United States and more than 100 million people have more than 3 billion users.

Now companies can work such ads in WhatsApp. The new status ads appear in the User’s Updates tab in the User’s Updates tab that can be used to share pictures, videos and text sharing pictures, videos and texts from 24 hours to Instagram stories.

Meta WhatsApp bought in 2014, the introductory messaging application continued to grow in the world. But Facebook, Instagram and Latest topicsWhatsApp never advertised.

Whatsapp’s co-founders, Arrived in January and Brian ActonThey enjoyed the public for the advertising industry and Duet left Facebook after Facebook Conflict with managers Those who are looking to hit the application with ads and other experiences they throw.

Social media company does not reveal Whatsapp’s specific sales, but analysts have previously predicted revenues of the application as an application revenue $ 500 million and $ 1 billion To fill out jobs for tools and services to send customers to customers.

Meta, WhatsApp users, Nikila Srinivasan’s WhatsApp users will use “We will use a very basic information”, META’s product head for the work message is Nikila Srinivasan, he said. This includes information as a person’s country, the city, device, language and how they follow themselves or with ads.

The company has debuted the WhatsApp updates tab in June In a place accompanied by 2023 Channels feature This allows people and organizations to send broadcast messages and updates to their audience, unlike personal conversations. The company said that the feature of meta channels will make money.

Organizations and people with channel managers will be able to spend money to increase their channels when they are already looking for appropriate channel visibility of relevant channels to the app stores.

In addition, channel managers, on Monday, said that users will be able to pay a monthly subscription fee to access the monthly subscription fee, exclusive updates and content. The company will not make money from this monthly subscription immediately, but said he planned to cut 10% of these subscriptions.

Meta hopes that the users will break as little as possible by restricting their new ads to WhatsApp updates tab. According to him, the status updates of users will be encrypted on status updates, as well as private messages and WhatsApp.

“Indeed, we believe that the innovation tab is the necessary place for these new features,” Srinivasan said.