Modelo is specifically to be the # 1 beer in America. Then Trump’s immigration difficulties came

Axnard, which has buying a sweet drink, a new special street car and a new special street car, called Agua Frescas, a new special street car and the work seller of California. The check came from a new product line from the model beer brand, A press release from the company. “I started this work because I made the amount of love and support I made from my society. I gathered on my back to support my work and dream. Then that year, modelo Created a ghost kitchen To remember Día de los Muertos in New York, a beer in a beer citrus marinade in the fish tacos and Pollo Asado, reflecting dishes. All of the dishes were made by Spanish chefs to celebrate the heritage of their loved ones.

Over the years, efforts to reach the Latino community and their wallets: in 2023, a great blow hit a great blow, and became the most popular beer in the United States, beating the Bud light in the United States. However, the spending habits of the latino consumers of fears associated with the shoots of shoots and ice raids change spelling problems for attractive brands in this cohort. (Horoscope brandsThe company controls the model in the United States, decreased Fortunethe desire of an interview and refused to comment on this story.)

The Zodiac, which distributed Corona and Pacifico, comes in Number 418 In the Fortune 500 list. The net beer sales for the company remained relatively unchanged for the fourth quarter of 2024. However, retailers were sent to customers About 1% downAccording to the company, the model is mainly driven by the model, Corona Extrace, Corona Extra and Modelo Chelada. The zodiac sign has also lowered the worldview of the pure sales growth rate for 2026 for 2026 0% and 3%from the bottom From 4% to 7% For 2025.

In the background: Latino buyers look less and less as ice activity is warm. According to a marketing report, a marketing information and analysis company, the supermarket shopping among Latin, fell 11.3% in the first quarter of 2025 last year. Visits at the drug store, 7.5%, the visits of the comfort store decreased by 9.7%. This, respectively, 1.9%, 1.9%, 1.5% and 2.3%, respectively non-use. Meanwhile, more Spanish buyers become online shopping instead of showing in stores; Among the fourth quarter of 2024 and the first quarter of 2025 online shopping between this group increased by 7%.

“Modelo, more than 50% of Spain in terms of demographic base,” CEO of William A. Newlands, President and CEOLLATION brands, called April. “Thus, this landings in the restaurant, the fact that social gatherings are the fact that there are many beer cases, this landing has been softened in the last period.

How Mastero got the first award

In 2023, a beer boycott of the Bud light, anti-trans return and a beer boycott of the Bud light and a beer boycott of the Budge, resulted in a beer boycott of a beer between our consumers. It released a special opening for the best point for the model.

A big factor in the success of the brand was resonated with him are stronger US Latino consumer. For the Newlands Model, James A., the president of the customer base for model, the Board Vice President and Beer Unit, 35% of its various brands around the conference conference goes to Spanish customers.

The company also became the growth power of the beer industry, Benj Steinman, Benj Steinman, President of the Beer Market, Leading Trade Publishing in the Beer Industry Luck. Between 2014 and 2024, we went to us from 13 million barrels of 13 million barrels to 31 million barrels of 31 million barrels to 31 million barrels. At the same time, the company also jumped with a market share of 15.1 seconds, which won almost 10 shares at the same time.

“The zodiac, this powerful Spanish tail ship, one of the main factors in the growth,” Steinman says.

Needham and company company Kapital Research Director Gerald Pascarelli agrees. “The model will only take the light of the bud, given the growth trajectory,” he said. “The Spaniards are usually a very good cohort to be exposed.”

19.3% of the country identifies like Spanish or Latino, According to US CensusA group that dramatically increases spending power over the past ten years. The economic output of this cohorta went to $ 4 trillion in 2010 in 2010 in 2010. US Latino GDP Report California Lutheran University and UCLA’s health released. However, the group saw a significant reduction in the expenditures every year compared to non-illegal recipients.

“It does not seem to be an economic concern that manages this behavior,” said Mary Brett Whitfield, Kantar retailer “We see Spanish buyers in a broader socio-political environment. They have a lot of tension points.”

Work to be sure is still good for the constellation. The net sales of consolidated net sales are 2.41% for the final financial year and beer sales are 4.6%. Analysts are drowning in the prospects of the company, and Pascarelli calls the long-term purchase power for Latin in the United States “very affordable.” However, the zodiac still should be in the meantime, it adds, and it adds and “pressure given to the portfolio demographic makeup.”

How does Trump’s policies affect

The zodiac is not the only main brand who watches Trump’s immigration raid. Several large consumer-reciprocal companyincluding Neat Dr Poots, Diamaticand Coca-colaThey clearly discussed how the immigration policy could affect the lower lines.

Recently, in the presentation of a company conference, the model said that he has already diversified the customer base for brands and continue to move forward. “Modelo was 80% of the previous years ago. Today, 55%, most of the time, many energy, there are many media dollars in this consumer market, because whenever we progress, we think we are in good condition.”

In the constellations, the leaders also said that they will continue to spend marketing, and the industry-followers will be important. Note that they buy buyers in a different way according to Whitfield.

“I think part of the solution is to try to go back to the store, but the retailer of Spanish buyers can not attract attention to retain the retailer ecosystem,” he says. “These buyers can be an opportunity for retailers or brands that target the apps … Buying through online mechanisms … Of course I look forward to thinking of brands (this).”

The horoscope seems to think about it as a short-term problem, and Newlands called “close-term headlines” with the call of the last earnings.

“We believe that we have a large number of opportunities for our work that the majority of those who continue to be moderate in time,” he said. “The question is, what is Horizon this time? This is to answer a little difficult.”