Netflix Is Doubling Down on Ads and Dabbling in AI

Netflix seemed to be Usher at the end of television advertisement when he returned the video streaming service in 2011. For 14 years, for 14 years and Netflix now works on raising its advertising network and thinks this is the future. Well, this and ai.

Netflix Execs told investors on Thursday that this year is on the way to double advertising revenues. They would not want to follow the footage of other flow networks and do not want to increase advertising for existing customers, but the content of the service will be injiated by interactive promotions of interactive promotions.

The company first introduced the advertising support for the end of 2022. Since then, the budget-friendly subscription has grew 94 million users, And Netflix is now eager to get cash in these eyelids.

Followers followed by watchers in the first half of 2025 95 billion hours In Netflix. The most viewed series of platform was English drama Adolescence145 million views. Includes other best performance shows Squid Game, Cinny & Georgiaand the child’s show Mrs. RachelThe former was hosted by the lawyer for children in Gaza.

One letter The shareholders, Netflix, said that the goal of the goal is not only subscriptions, but also to “engagement” from advertising revenues.

This means that Netflix must sell more ads, and it simply simplified the global start of its first sided advertising technology platform. “Our advertising technology, which helps to convey a bunch of features, and then our amazing slate, which is amazing, the number of live events excited and” CEO Greg Peters “said the CE-CEO GREG PETERS.

Interactive commercials used by rivals such as PETERS, Amazon Prime Video and Hulu come to Netflix at the end of this year.

Live programming is another part of the company’s advertising. The upcoming events include a high-profile boxing match between NFL games and among Christmas Day Canelo Álvarez and Terence Crawford. It is attractive to advertisers according to great live events, mass, real-time followers.

Netflix, about $ 45.2 billion in revenue for the year was not exactly due to the future of anything accurate about the future of the year. However, some analysts expect this number to exceed $ 4 billion. In October, PETERS “Advertising will not be the main driver of income in 2025,” the company sees a real opportunity to “close this gap.”

When Peters focus on ads, Netflix’s other CEO’s other CEO, TED Sarandos, another kind of technological excited – AI.

“We are confident that the AI is not only cheaper than creators, but the creators represent an incredible opportunity to help the creators better.”

The company pointed to the approaching Argentine Sci-Fi series EternalessIn the Netflix show or the film, those who describe what he describes as “many first Genai Last Images”.

He said that this was a building collapsed in Buenos Aires, he said that he was used by the EU.

“And in fact, the VFX sequence was completed 10 times faster since the visual, traditional VFX tools and work flow,” said Sarando. And it would be not possible for a show in this budget. ”