Netflix unveils new TV experience with GenAI search and AI-based recommendations

Netflix, generative AI presented a new TV experience with AI-based recommendations and an advanced design.

One Press briefingChief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone, Netflix’s new TV experiences back – a simpler, easier, easier and easier design – to help us find something great to look at our members.

“The new Netflix TV experience is still something you know and love – it’s better,” he said.

Many technological innovations also drew attention to our preventional recipients of the Pioneer, the leading content of the industry, the world’s leading content network for years.

The company said the team would use open AI models to train for its generative AI purposes, but Netflix did not say how to protect against copyrighted materials in Open AI.

In a stone statement, “(and why it is one of the reasons why I stayed) has a unique ability to marry an incredibly incredible technology. But Netflix is ​​a great advantage of all areas.

In the world, Netflix members in the world will live the updated TV home page for them.

Who explained: “When we start thinking about this project, it is more common for our extensive fun victims, which meets the needs of our more intuitive and our members and the most exciting moments in Netflix.

New features

Discover your next great hour easier: We put all the information you need to make aware of what to watch the front and the center. In this way, you can better direct each title that is suitable for you with calls like “EMMY Award winner” or “No. 1 in Television Shows”.

The more visible shortcut: Shortcuts and my list to look for so far hid in the left side. We transfer them to the top of the page where it is more noticeable and easier to get.
More Time Recommendations: We are recommended on the home page that is currently more sensitive to your mood and interest.

High design: The new homepage has a clean and modern design that best reflects the highest experience you expect in Netflix.

Mobile experience also receives new features:

A new way to search: We are also investigating the exploration experience of a generative AI for the discovery experience of our members, which began with a search feature in the Beta of a small Opt-in IOS. This will allow members to search shows and movies using natural, spoken statements such as “I want something funny and warmed.”

A new way to discover: In the coming weeks, we will try a vertical bait full of Netflix shows and movies to discover and make fun. You will be able to click to watch the whole show or movie immediately, add to the list or share it with your friends.

Stone prepared by Saing, “What is the most interesting, how our new TV experience is better to develop and make a better advance and innovate.”