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New CFO in eBay 20 years ago. Now return it ‘boomeranged’ to return it to the roots and invest in the EU



Good morning. Ben Weiss fills here for Sheryl.

“I’m a little boomeranqam” said Peggy Alford said Fortune.

Early AGHTS, Alford worked ebayHe focused on compounds and focus on shopping. He left in 2005, but as Monday, the new mint returns to the online auction home as a CFO.

As the company continues to return to the roots, it returns to eBay. Marketplace started in 1995 as a home for Quirkky collector items like Naughty Pokémon cards, niche Beatles posters and vintage leather jackets. However, the Dot-COM Bumununu was widened in the new financial height, the e-commerce giant was widely expanded outside the niche.

“During a while, eBay was trying to be everything you received and sells everything,” Alford said. “Now is the focus, ‘Let’s return to the rich history of collectors and individuals, people who need a special experience.'”

Instead of trying to compete with everything in the market AmazoneBay, now in CEO Jamie Iannone, like Vintage Designer fashion, tried to treat the second to the second in eBay. Over the past two years, for example, there is a busy gala sponsor where there are celebrities in the fashion performance tell They wear courtry and eBay.

In many ways, Alford’s career is followed by the history of eBay to almost three decades.

In 2005, the C-Suite entered after leaving the online auction home Rent.comAn apartment and home lease website to purchase eBay for $ 415 million in 2004.

Then, in 2011, the ship jumped into another eBay purchase: Paypal. The online Auction House has won the Fintech giant for $ 1.5 billion in 2002, and Alford for the first time in eBay helped to buy for the first time in eBay.

Ebay, in 2015, Paypal, who entered a separate company, took part in the Vice-President of the Alford Executive President. The social media giant shines the experience of building a place on the board Meta.

Now, when decorating the new office in San Jose’s headquarters in San Jose, California, Alford is aimed at recommending eBay in one of the latest focus on EBAY: AI.

Buzzy Tech is a vertical and something that other ebay managers are wearing. Nitzan Mekel, recently in the online Auction House AI Officer keyboard Private AI shopper Fortune Brainstorm AI In London.

And Alford did not discount the possibility of aI deal after settled in the new role. “We will look at M & AA,” he said. “There is a rich balance sheet, and therefore the ability to make strategic investments in M ​​& A is an area that will definitely focus.”

May Monday be good.

Ben Weiss
benjamin.weiss@fortune.com


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This story was first displayed Fortune.com



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