New concepts and technology for suggestions to increase Sainsbury’s customer experience

In an action to improve the customer experience and shop the shops, Sainsbury’s investments in many of the interesting new formats in the UK, they think of the grocery for the future of the store. Nowhere in anywhere, Epsom is clearer in the oven strip store in Surrey.

Samn Lane, in addition to the “Destination Plus” store, in addition to general goods and groceries, including products and brands, including products and brands, “Destination Plus” store, is a 100,000-square-meter exchange.

But the thing that distinguishes is not a technological management; This is the easiest and convenience of navigation for the shopper.

The first thing that entered into the store is a sense of calmness, and this is no accident; Many teams of many teams to create this environment went to create this environment.

Courtesy of Andrew Busby

Using Light Boxes, a clear whiteboard allows for easy navigation. Talker FortuneSainsbury’s future stores and customer experience director, Darren Sinclair, “The store is based on the experience we want to create for mission, purpose, customers,” he said.

With Sinclair’s words, the sign “really quickly, really simple, really clear”. To achieve this, he canceled many of Sainsbury, especially the lining of the ceiling, because using eye tracking technology, they did not see that customers did not look at them.

Another contribution to a sense of silence, looking smooth and more modern, but it is new shelves that do not cost and cost any expense. This color scheme also links very well with the purple nectar board.

The availability of a good product was also in the evidence, and this is not a crash again. According to Sinclair, the effort has made a lot of effort to provide the right place for each product that it is less necessary to be sold in many days.

“The store mission is designed based on the experience we want to create for customers, the purpose of the store.”

Darren Sinclair, Director of future stores and customer experience, Sainsbury’s

Which is the concept of “mission-based” shopping, which is the restrained Sainsbury’s “Mission-Based” shopping of the Epsom Store. Sinclair said: “When clients enter the store, what we want to do is to make it easier. If they want milk or meat, fish or poultry, they can easily see.”

This sample is the place of wines, beer and spirits. Instead of bending to one end of the store, it is the front and center. According to Sinclair, this makes it easier for someone in the evening dinner mission shop (and faster). They can choose their core products (s) and then take it easily and take it.

Trials are the extension of Sainsbury to technology. In 2016, in 2016, the Sainsbury’s shopping experience included in 2016 (a method of purchasing as they purchased as they purchased with an application or hand scanner). However, in Sinclair in Richmond and Khampton shops, partners, with zebra technologies, how Sincla’s choice with zebra technologies was explained.

Talker FortuneMark Thomson, Zebra technologies, Zebra handheld devices, Sainsbury’s Sainsbury’s Sainsbury program with the magnetic field of Zebra and then in Zebra devices. “

According to Thomson, it will increase customer experience waiting to unlock, “There is more functionality that is more functionality waiting to unlock,” when he says, it is suddenly a sudden incentive in crisp hall and walking. “

In another move to develop customer experience, in the Witney store in Oxfordshire, Sainsbury’s, the vision group (ESL) electronic shelf external labels (ESL), which allows you to present a dynamic price of grocery.

The “Future Store” has set the most of the test in Witney. Most British groceries are a common movement with groceries to re-technology as a way to effectively in the face of increased costs. However, in Witney, the grocery is also applied to computer vision technology to improve and wasted music and wasting and reducing waste.

Better store practices are not just protecting new technology; It is obtained with technology with the emergence of an invited environment for the customer and to make purchases. Sainsbury’s “Mission-Based” strategy is the biggest technology approach to the background for the future.

This story was first displayed Fortune.com

Source link