New court filing shows that Meta execs agreed that Facebook was losing to TikTok

Meta CEO Mark Zuckerberg, the head of the instagram man Mosser and other Meta Execs, Tiktok defeated Meta in his own game. According to a new document of the US Federal Trade Commission Antitrest claim Against the Tech giant published on Monday.

The document dated 2022 includes conversations between a number of meta execs discussing Facebook and Instagram’s strategy and market position. In a message, Facebook’s “Challenger lost his mind and truth”, Facebook, “Challenger”, Tiktok, said that the same articles “shared context” said.

Mosseri also accepted that Facebook should be thought of as a Challenger, this has no longer a default discovery engine. The discovery engine will be YouTube today, but Tiktok waited for the Google’s video platform on time and waited for information metes.

“The most natural distinguished … Strategy for Facebook is to be a standard discovery surface. But interesting [TikTok] There are 100% of the video and knock us in a bad way, “said Mosseri,” My guarantee has grew up on a social mobile market and eat TV, long-term video, Netflix. “

The Mosseri was right. YouTube for Tiktok Youtube The average hour period in the United States in 2021A study was found. Another study by Parental Control Program Manufacturer Quustodio discovered that children aged 18 years old In 2023 he spent more time than youTube than YouTube. Last year, tiktok Began to allow 60 minute download To challenge youtube.

And only this week, Netflix introduced her experience like its own tiktok In the mobile app, the individual user presents a new vertical video bait of videos recommended individually to the individual user.

However, it is trying to prove that companies and social networking such as US government, Instagram and WhatsApp are violating the laws of competition for companies. A document like this was discussed how bad Facebook was beaten by the internal, meta execs, Tiktok that could damage the employee.

For example, Zuckerberg noted that on the basis of the number of people involved in Facebook, daily or weekly, this is the largest application that is already spent.

He also stressed that Tiktok was a way to provide people with a shared context. That is, if you and your friends are interested in the same things, you will probably come to the same things in Tiktok feed.

“Instead of sending this to a friend to a friend, you can only assume that they see,” CEO said. “If we could come to a level like this, we could get topics and unrelated content in the FB.”

Other execs also entered.

WhatsApp’s head CathCart, Tiktok users could comment on a video that the algorithm and other commentators will bring to a video to bring the same videos and other commentators over time.

Stan Chudnovsky in Meta added that in a VP and GM in the Father, in META, which has now begun to compete in a very divided space with a “bunch of food in our growth”.

“Just adding a new format (as we do together with stories) no longer enough.

John Hegeman, later, the ADS (now General Officer) said it was “leading” in the short-form video content, ranking capabilities and creative areas and thinks about writing in the post.

However, the meter is less sure that the work is less sure about the study and technical side and in terms of creative means. The document takes a picture in the view of methane, Facebook is hidden in the social media market.

In addition, it is not a single document in court to demonstrate the fear of competition. Zuckerberg himself testified last month The success of Tiktok was risky to the work of methane and slowed the growth.