Nike Stock, Q4 2025 results using fear than fear

Nike The company increased by 17% after standing behind the worst behind the company Better than fear FISCAL fourth quarter earnings report.

On Thursday, Nike, the largest financial hit of the Turnaround plan in the quarter, the biggest financial hit of the president would receive the largest financial hit Donald Trump‘s tariff trips Key Nike Production Centers such as China and Vietnam will stop the company’s return.

Nike, as sales fell 12%, net income placed in the fourth quarter in the fourth quarter, as the net income decreased by 86% and profit margins. CEO Elliott Hill stressed the worst of the company’s collapse, and the slide on sale and earnings began to be moderate in the quarter of the quarter.

“Today, the results reported in Q4 and FY25, as we said 90 days ago, as we said 90 days ago,” my winning “is related to the name of the company’s turning plan.” Baday, we expect our work to improve. It’s time to turn the page. ”

In the company’s gain release, several details related to the progress of Nike’s turning strategies, the company’s shares first dropped after the connector Bell sent results after Thursday. With Nike Managers and Wall Street analysts, the end of a half-rich, the shareholder increased by more than 10% in long trade.

Turnaround shared prospective updates to win wholesale partners and Nike’s wholesale partners, which have been focusing on Hill, since the seized in October in October, outside of Hill, in October.

Hill shared the details behind the decision of Nike to start the sale Amazon for For the first time since 2019 And push to win over female buyers, a more priority for the company.

During the quarter, the company launched products in more than 200 Women’s LEDs, including Aritzia, and the WNBA star A’ja Wilson sold this hill in three minutes.

Up to Friday morning, the shares, the bank’s blebul’s comments were higher after giving the company Bulbul comments. HSBC Nike has been upgraded be caughtfirst purchase rating in the first years.

HSBC also raised the price target of 28% closely on Thursday for $ 80.

“It’s been a long time, but we think that you are finally here,” Analytics Ervan Rambourg wrote on the research notes. “We think that Nike’s sales ribudu in the very distant future, and despite the fact that its edges will be repaired and unfavorable tariff header, this is a way for it, and this is not in the unfavorable tariff header.”

Nike’s results indicate that the company is withdrawn in a schedule of wall street. But do not call him a return.

Sneaker is trying to grow in time for the economy of the economy, because it is a weaker consumer, increased debt, tariffs, tariffs and mass deportations asking about spending and GDP questions.

According to LSEG, in the middle level, in a quarterfinals, LSEG is expected to decrease in the mid-digit percentage, in accordance with the expectations of the wall street.

There are more work to do more than classical dunks and Jordan rivers to work more to clean the old lifestyle inventory. To cancel the old inventory, these efforts hit profit and sales, because Nike, to clean this gludu, relying on the clearance channels and the off-price sector.

In 2025 last month, in 2025, for classics such as Air Force 1, Air Jordan 1 and Dunks decreased by more than 20% compared to the previous period. Accelerating up to 30% approaching 30% in the fourth quarter, Finance Matt friend

The Air Force 1 inventory level began to stabilize, but Nike still works to clear the supply of the Dunk franchise that will still affect the company’s gain in the first half of the existing financial year.

Both Hill and Friend and Friend, Both Hall, Nike’s earnings, will be under pressure in the first half of 2026 and are compared to higher expenses than tariffs. In the second half of the year, they said they expected the benefits to improve.

However, it is still early to say that the company will shrink when it comes to actual sales growth.

When the company asked if there was a scenario that could return to income growth, Hill refused to share a schedule.

“Only for everything happening, we will take 90 days at a time,” he said. “We believe that full recovery will take time.”

Correction: This article was updated to correct the spell of Aritzia.