Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
While Deepankar Rustagi In 2022 he raised the final money for the nomadeThe excitement for African starters, which solves the supply chain and operating problems in the fast-moving consumer goods (FMCG) sector. These beginnings at once received more capital than all sectorsExcept for Fintech.
Recently, the interest of the industry and the interest of the enterprise capital decreased, because various work models fought under the pressure.
Still for Rustagi, Omniriretail is not just another B2B trading platform; This is an ambitious effort for unofficial retailers using technology and expanded finance throughout Nigeria and West Africa. Now this vision has received more confirmation with a round of equality in a $ 20 million bank. It will help pay attention to the coast of capital, Omniretail, Ghana and Ivory, Ghana and Ivory Coast, installed financial products.
Round Norwegian Development Finance Organization Norfund and Lagos-based VC capital Timon capital, Aruwa capital, Goodwell investments (with the capital of Alitheia) and Nigeria’s mill
This marks the first direct capital investment in the beginning of Norfund’s African and reveals the Omnirietile to dominate the segment in which others are struggling to gain the earnings. Omniretail, since the occurrence in 2019, has collected $ 38 million.
Omniriretail’s model 145 manufacturers, more than 5,800 distributors and services are more than 5,800 unofficial retailers from more than 150,000 unofficial retailers on Nigeria, Ghana and Ivory Coast.
Percentenders use the application to order inventory, ordering the processing capital and make digital payments. In the background, 85 local logistics is a third-party logistics network of more than 1,100 vehicles operated by the local logistics partner and the distributed warehouse potential.
Omniriretail’s assets-light strategy, it was important to improve profitability. In 2023, the Lagos-based B2B e-commerce platform became positive at the EV. The net was profitable in 2024. A similar story occurs in Egypt, another B2B e-commerce platform, Cardboard, it has to push the profit to the model.
Both CEOs noted that the suppliers and distributors that should not be able to compete in Africa’s informal market, displaced or competition, but contrary to the technological means provided by the platforms.
“The profit journey was the result of our efficiency in using our integrated assets, which will be very expanded and very expanded to optimize, not to grow.”
Better seating in the warehouse, the more intelligent logistics routes and deeper category prestige will improve all margins.
Rustagi, Omiretail’s investment head, in a conversation between Architect Bagaria, in a deep concept of the company’s retail ecosystem, along with the entire leadership team, he said in a deep understanding with the experience team.
According to them, it has an unique advantage of how the value chain works, who are the main players and where the voids are.
“For years, it moves from a point to point B, but the lack of transparency has prevented financial revenues and caused it inefficiency in the process,” Bagaria said. “We can solve these problems, building an ecosystem that simplifies all this scene.”
After a beginner reaches the critical mass, it adds Bagaria, it becomes easier to fold additional services such as payments and no longer payments, above existing infrastructure (BNPL). “Our approach has been different from others and we believe we are successful with this model,” Bagaria said.
Unlike other beginnings, unlike other beginnings that offer credit products very early or starting starting, he waited until he has an important distribution scale and information. Thanks to this strategy, Omnipay was operated on 1,3 trillion operations last year, Omnipay, its BNPL product, its BNPL product, Zero zero defaults in the monthly inventory loan of 19 billion billion.
Cartrid Nigerian-based merchant solution platform application In 2024, he strongly strengthened the strategy of Omnirethail. Provides complete stack payment capabilities, including traction, POS terminals, PSSP and super agent licenses and access to retail levels. For Omniretail, the purchase allows you to offer a complete financial profile of each retailer, allows you to offer a supply chain and appropriate financial solutions.
“There are two sides of every transaction in the FMCG value chain: the movement and funds of goods,” said Rustagi. “Today, retailers, facilitates or retailers, and are engaged in the marketing of each operation in each operation in the value of all transactions and valuable services. International players will deliver this model to Nigeria today.”
GMV figures, which are already a metric, which are the main performance indicator in the sector, this is about 40%, despite the increase in net goods (NMV), despite the increase in 35%, despite the expansion.
In the fresh capital, Omniriretail, which is $ 20 million, plans to continue to grow, and expand to new product categories such as personal care, home care and cold storage. The capital will also be used to improve infrastructure, develop credit underwriting tools and strengthen partnership with domestic debt providers. According to Bagharia, local debt growth is already underway to scalize the credit book.
Omniretail for Norfund represents more than just a fintek or trade bet; This is infrastructure.
“Inner finance is one of the most transformative tools for small business growth in Africa,” said Norfund Investor Director Cathrine Conradi. “Omniriretailin brings capital to areas where traditional systems have not reached.”
Timon capital, who supported Omniretail from the seed phase, sees this as a moment of breaking for the company.
“Omniriretail,” Omniretail, distribution, payments and loans “, which can save,” Omniretail, distribution, payments and loans “.
