OpenAI and Barbie-maker Mattel team up to bring generative AI to toy-making, other products

Barbie-Maker Mattel and Openai came together to bring the Generation AI to the pipeline that prepares IP toy and so far.

This partnership news is signing licensing deals with broadcasters and enterprise players, but never recorded a new area for licensing deals with a toy manufacturer. However, this is the AI ​​giant in the industry in the industry, and Mattel can give Openai support in the growing entertainment arms.

Iconic Tumaker made the audience grown in 2023 when he left the film “Barbie” in 2023. The company currently works on films based on hot wheels, Polly pocket, Barney, Uno and universe masters and has a number of animated and vibrant action content for TV. Mattel also pushes digital play and expects the first self-published game in 2026, to start the company Earning Report in the First Quarter.

TechCrunch reached Mattel to learn more about Openai technology to play the role in this start.

Details of the deal are sparse otherwise. At the end of this year, the two ends to announce the first “EU energy”, in order to increase the fan badge in “safe, thoughtful and responsible way.”

“As part of this cooperation, Mattel and Openai will emphasize the security, privacy and security in the market,” said Mattel, “said Mattel statement.

Chief Franchise Officer Josh Silverman explained in Mattel Bloomberg “The product will be” physical products and the spectrum of some experiments. “Mattel has not disclosed IP as part of the transaction and remains in full control over products.

As part of the transaction, Mattel employees also increase product development and creative ideas for Openai vehicles such as Chatgpt enterprise.

“Every product and experience, designed to inspire fans, to entertain and entertain and play the audience,” Josh Silverman, Mattel, is said to be in the statement to expand this mission in new and interesting ways. Our work with Openai will allow new technologies to strengthen our leadership in its innovation and re-preserve new forms of the game. ”

This means a Barbie or faster scenario recordings that work with a chatgpt, Mattel’s decades receive the next Gencoost.