Openai cannot ignore Hollywood’s warning

In February, the heads from Openai visited Los Angeles, hoping to cause transactions with large Hollywood studios. They left empty-handed. Studios rejected the company’s AI-powered video generation vehicle, Bloomberg’s partnership to use declareConcerns that Openai will use the potential of uneasiness that concerns about how to use the potential of the potential and unity loss 2023 Hollywood holidays.

Inability to win Openai on Hollywood does not want to expose a deeper issue for the company, contracts, licensing agreements and entertainment work for more than a century. Openai does not have the opportunity to show only $ 100 billion in entertainment business, affordable, long-term partnerships.

Openai’s Hollywood Misadventure reminds me of a controversy before the media industry and silicone valley. In the early 2000s, Napster has prepared to improve the music industry by offering an unprecedented digital catalog of songs to users. The service became a cultural phenomenon, but was forecasted to distribute undocumented (stolen) music and the company’s refusal to deal with the copyright law cost a long time. Great labels claimAnd in a timely manner, Napster realized that it was better about licensing deals, it was too late. The music industry had preferred sustainable contracts with Rhapsodia, iTunes and the results Stain. Openai’s technology is more transformative than Napster, but the story may seem the same.

Like Napster, Openai can’t see this with The established industry is a better way to grow long-term. Instead of dealing with the Creators, Openai broke the news that accepts all the libraries of books without protecting ruleand started a sound assistant too approve Scarlett Johansson (previously permitted denied). Among Criticisms around Johansson Case, Openai claimed The sound of the voice belonged to an unnamed actress and continued. This strategy moves rapidly, then ask the permission, so far generation can work so far to make the dominant player in a generative AI, but not sustainable.

Studio Friendly AI

As Napster did, Openai opens the door to share with AI companies that respect the intellectual property for the cinema industry. Aslangate announced a partnership Only with the runway to set up a trained owner AI model on the catalog of the studio. The resulting model can fully transparent and managed lionsgate can complete or re-invest in the IP’s use and revenues internally. Similarly, there is James Cameron team Bring AI to special effects and veteran movie executors Peter Chernin, combined veteran film executors with Andreessen Horowitz to open the EU-Native studio Promise.

These enterprises are also different from Openai and licensed data, using a narrow, artist in the pipeline and direct participation of Hollywood in training models. Openai can eventually find an external appearance by insisting on control of the control and the concerns of directors.

Openai must learn from other technological companies from other technical companies once a barrier, but later, Uber sang himself as “disruptive”, but eventually worked with city governments, including municipal, municipal, London and Washington, DC Contracts And the market confidence.

Openai is still time to convince intellectual property rights, information in the inheritance industry, which can respect the confidentiality and labor rules.

In the first step, Openai must provide more transparency around the AI ​​training information, the studios and associations should help you understand what the copyrighted material is used. As scripts or outlets, ai, a content that follows the created speeches, would not require the exact disclosure of the model. Openai, studios and creators can rely on third party inspections to confirm that models are made with agreed data restrictions and standards. This can be done when still maintaining property data.

Openai should agree to share income with even law owners. The Spotify-Style Royalty System for the film is still convenient for the creative fund – in cases managed as a managed strip bar with liaionsgate. The idea is to pay for each use, but licenses pre-approved databases and profit and sharing income related to videos that this content obtains.

Openai in Hollywood

There is a real opportunity in the twisting information: Openai, associations and individual studios can adopt a similar model using the licensed packages of copyrighted content developed in partnerships. A limited system will also demonstrate preparations for cooperation. The greatest risk for Openai is not to do anything, not to do anything when the opponents progress.

In this vascular, Openai’s not Hollywood, not only Studios, but the best interest in engaging in more extensively with labor and creative. 2023 Holidays have shape public narratives and policies of associations and any long-term strategy showed it. It will signal a part of a part of AI-based income to industrial experts, not around, but the intention of working with human talent. Such initiative can revive AI as a creative partner, and Openai can help stand separately from opaque general-purpose models.

Last month, more than 400 Hollywood creativity He sent a letter to the White HouseThe EU has no reason to weaken or eliminate the protection of the Copyright, which helps America’s prosperity of America, as any other industry. Longer opening Openai, opening the door to others for others.

Reviews expressed in Fortune.com are the opinions of the authors and do not necessarily reflect the ideas and beliefs Fortune.

This story was first displayed Fortune.com

Source link