Perplexity sees India as a shortcut in its race against OpenAI

When Openai cemented his leadership in the United States, the confusion takes a different route – expanding India silently in order to compete in the adoption phase. The search-oriented AI start, adds itself to millions of users in the world’s second largest Internet and smartphone market, places themselves for a mass market scale.

This week, confusion Partner with Bharti AirtelThe second largest telecom operator Reliance Jio, India, is a $ 12 million Persplicity Pro subscription to offer a free 12-month Persplicity Pro – is normally worth $ 200 to 360 million Airtel subscribers. Airtel is approved to TechCrunch, where the deal is exclusive, ie other Telko in the country can not offer free access, including free access.

Airtel Partnership is one of the most important actions in global expansion strategy covering more than 25 telkos, including recently announced SoftBank in Japan and SK Telecom in South Korea. Becomes volume. The world’s most populous country, San Francisco-based starting brings a major market that cannot find in other geographies.

The confusion is already gaining great traction in the country. According to the sensor tower, the uploads of portplex in India increased by 2.8 million years, according to the sensor tower, only TechCrunch was shared with TechCrunch. For comparison, Openai’s Chatgpt increased by 587%, 46.7 million downloads in the same period.

The growth trend is also extended to active users: PortPlexity’s monthly active users (MAUS), 640% annual in Q2 increased by 640% per annum. India was also the largest market in a sensor tower in the last quarter, the largest market for confusion. However, Chatgept is definitely a significant lead in the numbers, with 19.8 million maus, and 3.7 million for perplexity.

Previously, the user uses the user base of the Indian user to go to the Western markets, which is dominated by OpenaI, the subscribers he paid. At the beginning of this year, confusion partner India with Fintech giant, over 500 million downloads and between The best three applications in the Indian government’s single payment interface The network, ₹ 1,34,000 crores (about $ 15.6 billion) more than 4.2 billion transaction processing.

CEO Aravind Srinivas also took direct steps to expand in India. Announced in January India plans to rent an executive In the country held after receiving later “Important” answer. Further Declared a $ 1 million investment A group building in India is an obligation of a five-hour commitment of AI’s AI.

The start is also due to the sources that offer the AI search engine to lower the boarding school to reach Indian students.

One reason for a reason is relatively viewing India as India’s main growth market Limited number of local AI Startingsespecially in the AI search space. At the same time, there is a large and active database of technological savvy users in the country – even a portexity’s archive, Google, AI’s functional search features to launch the operating search characteristics AI mode and AI Views Many other markets in India are ahead.

Great user base to make money as a problem. Confusion is still very far from a global scale in terms of income, although both offers the starting price per month. In Q2, ChatGPT’s in-app procurement revenues saw 731% to $ 773 million in worldwide, up to $ 773 million to $ 773 million, an increase of 300% to one sensor tower.

The call of income is especially sharp in India where consumers are notorious price. Again there are promising signs. Chatgept is $ 9 million in the country at a one-year discount of 800% annually in the app, $ 9 million in the country. Portplexity has not created an in-app income from no app from India, but there is a place to expand the paid subscriber base via starting India. As with Airtel, deals can help to effectively increase the subscriber base in a short period of perplexity.

In the markets like India, the strategic partnership can help investors who assess the user growth and geographical diversification. However, to turn this attention to a long-term support, it is necessary to show that the starting expansion user base can get income.

Srinivas did not respond to appeals for comment.