Prime Day event drove over $24B in US e-commerce sales, GenAI traffic was up 3,300%


Thanks to competitive sales, we saw a significant increase in retail traffic managed by Amazon, including the general impetus of e-commerce, including generation and browsers. According to Adobe Analytics, according to the day-daily analysis, Geniai traffic to US retailers increased by more than 3.300% – it was more than the company first had a forecast.

Adobe’s e-commerce distribution has released US retail locations, including 100 million scus in 18 product categories, including 100 million scus, including 100 million scuss of traffic. Amazon Head Day Event (8-11 July 8-11), USEA retail sales spent $ 24.1 billion in costs, annual growth or two black Friday. (Black Friday, 2024, then saw a $ 10.8 billion dollar of $ 10.8 billion in a new benchmark for the strike incident.)

The real results came from the analysis of the company’s head day higher than predicted estimates In the four-day period of 2018 billion in the period of $ 23.8 billion, the four-day period will be spent with e-commerce retailers in the United States.

As a result, the figures for the Genayi driving that driving online shopping shows that the consumer interest in using generative AI-generated chat services and browsers such as online shoppingists. However, it remains smaller than other channels such as AI-based traffic, email or paid search.

For example, a paid search, more than 5.6% of the United States e-commerce sales in the head day event.

Another growing channel for retail sales this year, during the incident, attracts 19.9% of the United States in 19.9% of 19.9% of social media impact. This figure was more than 15%, and the data, which affects, said that buyers have become a 10-fold purchase of social media to 10 times more effectively.

Amazon Did not share special main figuresOnly this is the biggest event that is sold more sold more than before and the biggest event is the item. However, the company has expanded this year to a four-day event this year, and it becomes more difficult than previous years.

According to a third party analysis from Tommer’s trade, Reported by adweekDuring the first two days, the head tingle increased more than 35% per annum for the first two days, and more than the day more than the day. This indicates that the buyers are waiting until their next sale days to see that the items will receive deeper discounts.

Adobe has managed the US e-commerce sales this year, this year online sales of online sales in the Middle days this year, compared to secondary sales in June. Other categories seeing strong growth, office supplies (105%), electronics (95%), books (81%), tools and home improvement (76%), home and garden (58%) and baby and toddler (55%).



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