Prime Video reportedly shows almost twice as many ads as it used to

If you feel like you feel like you feel, watching more ads than you use, may not be wrong. Amazon increased the number of ads or “Advertising load” to 4 to six minutes per hour. Adweek report. Amazon’s streaming service was a plan to increase advertisement previously reported In October 2024.

To advertise a maximum of six-minute advertising per hour, Amazon is twice as many as three-and-a-half minute ads that can turn the main video subscription to the ad support. The company offered an ad-free experience in Amazon Prime ($ 159 / $ 159 per year) or $ 15 / $ 15 / $ 15 / $ 15 per month) or $ 9 per month) Declared at the end of 2023 Avoiding ads will cost an additional $ 3 every month. Along with the inclusion of ads, Amazon’s main plan Does not support the features Dolby ATMOS and Dolby as vision.

Engadget reaches Amazon to confirm the changes of the advertising load and if we hear back, this article will update.

Regardless of your tolerance for ads, cheaper ad support subscribers are expected from most frequent flow services. Netflix, Max, Peacock and Paramount + offers all offers with ads. The apple, which allows you to lose money in subscriptions as a trumpet, was reported Build a team to sell ads Apple TV + for a possible ad support step in 2023.

No one is what anyone wants when adding more breaks to Prime video experience, Adweek It should be noted that the flow services still give less advertising breaks from the TV. Advertising load on traditional television “Usually changes between 13 and 16 minutes per hour.”