Putakenders call for buyers to get the price of Trump tariffs before

The consumer uses retailers that cause spending President Donald Trump’s Trade War As a marketing strategy, consumers call for progress, price growth or potential shortcomings.

Private and direct consumer brands such as Beis, Naked needs, fashionable Nova and Kix, Nova and Kix, Trump announced their plans for dozens of steep reciprocal tariffs.

The office later was temporarily lowered The rates for most countries, the retail industry sent to crisis regime, as it is almost impossible when the enterprises do not know how to shake the tariffs. Experts waited wide Consumer expenses will dropTo create challenges for large and small companies where the storm can combat air.

Now some companies importing goods from China, which faced 145% of the dues, and those who have the supply chains in other parts of Asia were intermediated or canceled For example, Vietnamese and Cambodia The higher tariffs are still trying to be cautious.

The exact action varies with retailer, sector and brand. However, the Trump’s trade war creates an existential crisis for many retailers who sell their money as soon as possible.

Some brands of brands like underwear, openly made the “sales of pre-tariff”. The company offered consumers about 30% of the discount as “to make tariffs feel before being hit.”

“Tariffs? There are no clues. A good deal? Save up to 30% before prices change,” the text message told customers. “We did not know how to write the tariff last week, but we know this: Up to 30% decline is a good idea!” said in another message.

To increase prices, brands can be felt, but retailers are a drop in a barrier from a potential decline in spending, Sona Lapinsky, a partner and managing director Alexpartners management director.

“Retail sales should require as much as possible, because as soon as possible, because we see the very Skittish customer since our perspective, and the tariff will be more permanent,” Lapinsky said.

“They don’t want to give all the margins now, but this is, this, and I think they are trying to get any requirement at the door for two months or have a really difficult time.”

For small brands with scale and maturity of larger colleagues, increase the flow of money before being required, may be important for their survival.

“Tariffs” will affect every job, but I think that the global options of the supply chain will have less influence (small companies), “said Professor of Marketing at Massachusetts. “If you think like a goal and a Walmart, they have a global supply chain that they are definitely the countries around the world … These are limited options.”

Pre-Tariff Promotions can be a reason Some expenses in March Some buyers came better than expected because To shop now Big ticket items like cars before the prices rise – especially before.

“People with the means hear all these negotiations, they hear some ads and they really go shopping, which are the things they buy before climbing prices,” Lapinsky said.

Baggage company, such as Beis, did not take off a pre-recipient. The brand sent a letter that prices will increase or increase, but the proportions will not change or change.

“Let’s skip this tariff situation: this tariff situation, we will all be burned.” Unfortunately, we are, too. Honestly, we are like everyone. But changes. When? When?

Leaving the company’s message, the buyers said that the company’s “tables of our spreadsheets” were looking for everything from the extensive ramen diets. But if you looked at something, there may be a good time to make your action – so far. ”

Strategically strategically based on the fact that most brands are based on a politically divided topic as tariffs Remember customers According to political beliefs, Barbara Kahn, a marketing professor at the Wharton School.

“We are trying to avoid this … Thus, tariffs do not have to take parties because they are not only an economic mechanism, but because they are related to political beliefs,” said Kahn. “You see many brands trying to neutralize some political statements in the past, and so I think that something like humor will spread and will be transformed in just one thing: ‘Here’s it, take advantage.'”