RFK JR.’s push to eliminate oil-based artificial food paints

As the pressure grows up to increaseartificial colorsThe shipment of the United States can start in the Laboratory Table of the Shock Abby Tampow.

The scientist in an April afternoon was superior to the small dishes of red paint with a little different ruby ​​hue. His task? A commercial glazed raspberry vinaigrete adapt to the synthetic shade used for years – but using natural ingredients.

“It needs a little more orange with red,” said Tampa, a little beta-carotene with a little beta-carotene, mixed the water in a puperthing black carrot water from algae.

Tampow is part of the world’s largest growths, the world’s largest growth, this is a hasty in the salad manufacturer – thousands of other American businesses require colorful colors made of items from other American businesses to sports drinks.

“Most of our customers have finally decided that this key will finally turn this key into a natural color,” said Dave Gebhardt, a sensitive older technical director. The North St. Louis neighborhood has joined a tour close to a sensitive color factory.

US Health Authorities last weekAnnounced their plansTo convince food companies to voluntarily overcome oil-based artificial paints by the end of 2026.

Health Secretary Robert F. Kennedy Jr. called them “toxic compounds” The health and development of children expressing limited evidence of potential health risks.

The federal push is a flutterState lawsand aJanuary decisionDue to the artificial paint, known as red 3 – found in cakes, candies and some medications – due to the risks of cancer in laboratory animals. Those who influenced social media and ordinary consumers ramp the calls for artificial colors that remain outside the food.

A change in natural colors may not be fast

The FDA gives three dozen color additions including eight remaining synthetic paints. However, the changes from vegetables, fruits, flowers from vegetables, fruits, flowers and even insects will not be easy, fast or cheaper, it will not be, Ohayo State University Food Colored Monica Giusi.

“After the study, he studied that all companies were not enough to supply natural alternatives, if they produce synthetic colors from their formulas,” Giusti said. “We’re not really ready.”

It can take six months to turn a product from synthetic paint to one of the natural. And three to four years, you may need to increase the supply of botanical products needed for an industry turn.

“There is about 150 million pounds of beet water waiting for the chance to turn off the whole market,” said Paul Manning, CEO of the company. “These products need to grow tens of millions of pounds, removed from the ground, removed.”

It works sensitive to farmers and manufacturers to make natural paints, farmers and manufacturers, generally produce products such as a bulk concentrate in the plant. These are mixed in fluids, granules or dust and then sent to food companies to be added to the latest products.

Natural dyes are more difficult to use and use more than artificial colors. According to Manning, fewer colors, less stable and are subject to acid, heating and light. Blue is especially difficult. Natural sources of color are not much and the existing ones can be difficult to keep during processing.

In addition, a natural color, more than a synthetic version, costs about 10 times more for manning.

“How do you get the same performance, same performance, as in synthetic product, the same level of security?” Said. “There is many complexity related.”

Insects that can naturally make ‘Barbie Pink’

Companies have long been used to create red 3 synthetic paint as “Barbie Pink”.

To create this color with a natural source, you can use an insect about a pepper reap.

Women’s insects release a live red pigment, carminic acid, bodies and eggs. Bugs only live on Prickly pear cactories only in Peru and elsewhere. About 2.2 pounds, paint, approximately 70,000 canvas insects to produce about 2.2 pounds.

“The most exotic locations are interesting to find the most exotic colors in the most exotic colors,” said NORB Norbrega, norb norbrega, who browsed new colors for the world.

Artificial paintsWidely used in US foods. In the United States, there are additional colors whether there are natural or synthetic or synthetic in about 1 in 5 food products. Many contain many colors.

The FDA requires an example from each party of synthetic colors to be presented for testing and certification. Color supplements arising from plant, animal or mineral sources are free, but evaluated by the agency.

Health AdvocatesWith reference to mixed research that artificial paints can cause hyperactivity and attention problems, hyperactivity and attention problems in some children.

The US Food and Drug Department, approved paints are used in accordance with the rules and “most children have no negative effects while consuming food additives.”

But critics are the main component of the colors that are addedultraprocessed foods,For more than 70% of the US diet and many related to chronic health problems, including heart disease, diabetes andobesity.

“I’m doing to get artificial food paints from all food supplies,” said Marion Nestlea food policy specialist. “They are strictly cosmetic, health or security purposes, are ultraprocessed food markers and some children can be harmful to.”

A careful tale of the trix grain

Giusti noted that the color can be a strong driver and change of consumer behavior. Food Natural General Mills in 2016Artificial paints have been removedAfter the wishes of consumers from the traffic grain, transition to natural resources, including the transition to natural resources, including strawberries and radishes.

However, the grain lost neon colors, resulting in more silent hues – and the consumer retreated. Trix fans said they fled the bright colors and the familiar taste of the grain. In 2017, the company returned.

“When you have a favorite product, you are used to consume and change a bit, then there can be the same experience,” said Giusti. “The announcement of regulatory change is one step, but then the implementation is something else.”

Health Secretary Kennedy said that US officials are “understanding” to the phase of artificial colors with food companies. Industrial officials said there was no official agreement to Associated Press.

However, several companies said they plan to accelerate a transition to natural colors in some products.

Pepsico CEO Ramon LaguardaMost of the products are exempt from very artificial colors, and the torls will take them to the end of this year. According to him, the company plans to offer artificial colors or at least a natural alternative to consumers.

Representatives for common mills, said they were “obligation to continue the conversation.” WK Kellogg officials said that the cereals used in the nation’s school dinner programs to eliminate artificial paints and starting in January, they will suspend new products.

Sensitive officials will not confirm that companies help them to switch, but they are ready to grow.

“Now there is a date, there is a schedule,” he said. “Of course, it requires action.”

This story was first displayed Fortune.com

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