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Baby boomers and those who travel for the first time look like so-called “Refrigerators“Trend strikes European peak hotspots In favor of refrigerated clementes – Like Nordic and Baltic countries.
Excessive summer heatWith the cost and extreme concerns, people affect the places where people choose to go on vacation.
For some, in July and August, it was glossed by the complaint to visit the Mediterraneanies like Italy, Greece and Spain.
Instead, a growing wave of holiday seems to be a priority of summer journeys to northern Europe to escape blistering temperature.
“If you return to Post-Pandemia, after 2022 and even in the summer of 2023, we saw that south of Europe only came across popularity.
“It was crowded for several years, for several years, for several years, it was often expensive, and you have seen various natural problems – often Climate change“Thornton said.
“In the opposite, what we saw in 2024 and now in 2025, in the summit of the spring, in July and August, the demand for people who want to travel to the northern European directions traditionally,” he said.
Kvalvika’s secret bay in the northern Norwegian Lofoten Archipelago north of Norway.
Photo Alliance | Photo Alliance | Getty pictures
For British customers, Thornton, IntroPid Travel, July-August, in August 50% of Travel Reservations in Iceland, Estonia and Scandinavia passed to the shoulder chapters while ordering Southern Europe.
In April-October-September, he jumped in Italy for Italy 16%, greece increased by 37% in Greece in the same relevant periods.
For the southern Europe for July-August, the reservations in the southern Europe, Thornton, said that this trend will continue in the coming years.
“The days in southern Summer holidays can be considered as if it could be considered,” Thornton said.
‘A conscious decision’
It should be noted that the two largest drivers of this year’s refrigeration trend were baby boomers born between 1946 and 1964 – said Travelin Thornton between the ages of 18-35.
“In the 50s and 60’s baby boomers. Thus, the children left home, and the mortgage money, and maybe the least effective pressure,” Thornton “said.
“The second group is on the opposite side of the journeys in fact for the first time. Thus, for these people, often the originals and the originality of the hosts is less or maybe less.”
A firefighter gesture because they linked a fight against a wild flame in Attica on August 12, 2024.
Aris oicononomu | AFP | Getty pictures
Rome, Barcelona and Athens typically feature Between the most popular summer directions in Europe. However, the severe conditions in the south of Europe hit the summer travel season.
Europe last year intolerable The record and promoters have the hottest summer notier In March, the record-breaking heat can cause conditions for harsh heat waves and wildfire in the coming months.
Globetrender’s CEO of Globetrender, the world’s leading travel forecast, expects to intensify the effects of climate change in the refrigeration trend and more unexpected.
“The trend for ‘refrigerators’ reflects a conscious decision to prevent the most common parts of the world in certain parts of the world,” said Sauta’s CNBC.
“They travel more than hotspots, for example, in summer and autumn, while in July and August, they prefer places such as Norway and Finland,” he said.
Who are the winners of this trend?
For North European countries, like Swedish and Estonia, the Burgeoning refrigerators represent the economic opportunity to Trend.
A spokesman who visited the marketing company is Sweden, while coolings “It can be considered a new driving force,” it is difficult to say that there is a main cause of any rise in tourism.
“There are many driving force in the game when deciding on holiday type and holiday destination. There are no exact numbers in the size of Trend. Trend is still in an early stage,” he said.
The sun is no longer something to worship.
Jenny Sawan
GLOBETRENDER CEO
In turn, the tourist team of Estonia, among those who had more refrigerators, “Of course,” he said, “Of course,” he said.
“We see this as a long-term trend, as well as the desire to increase the temperature with the consumer behavior and nature of the temperature in some popular resorts, the director of Estonia’s Tourism Council.
Lepp, the traditional solar beach seeking a beach holiday, said the Baltic country “more active, walking and open-adventurous seekers” said, “he said.
Wooden jetti tired in a sunny day in the Spraland province in Sweden.
Hollandseneria | ITSOK | Getty pictures
Globetrender Sawan, one of the benefits of travelers looking for more softer temperatures during peak summer, will not be overwhelmed by tourists.
“It will be a chance to reconstruct and redistribute the years of economies (as in the Greek islands of Ibizada and many Greek islands, many Greek islands will always find ways to put travelers to the infrastructure less,” Sawan said.
Sawan in the coming years, said that most people will try to leave the places where they live When it’s too hotIn Italy, this behavior has been Ares that demonstrated for decades.
“Sun is no longer something to worship,” said Sawan.
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