Segwise launches Creative Analytics AI Agent on its user acquisition platform

Segwise has announced that today has started a new feature for AI-based User Getting Platform: New creative analytical and concept features, especially a creative analytical AI agent. This new agent uses AI to track the reactions to various creative elements in their ad campaigns in mobile games and application developers. They can save the backgrounds, challenges, emotional hooks and other elements, savings and manual to save and analyze these elements.

According to the company, AI automatically label creative elements between different types of ads. In addition to the AI ​​agent, the collaboration of Segwise’s creative analysts and concepts also allows the advertising networks from aggregate information, and the devices allow more granulated information. It can help the mobile game developers, for example, the potential resonates with new players and prevents money waste on advertising costs.

Segwise CEO Brijesh Bharadwaj Bharadwaj Bihab’s Bharadwaj, even the largest studios can spend 20-30 hours a week, due to the labeling the elements of creative ads that do not require AI agent. “It saved only straight hours. But more importantly, when creating your ads, I can react to these changes Turnaround time, almost zero. There are many times that no one wanted to do. Who does not like to do this. It’s not fun things, but everyone has to do it. Now, they can actually engage in fun things that actually do true creative. “

Former General Director of Peoplefun Games Carol Miu, as a consultant combines as Segwise. Miu Gamajbeat’a said: “As UA Grew for a publisher, a better monitoring of the campaign can save millions of dollars in advertising. Segwise, a platform of AI agents to help develop this easily and Row is set up. I am happy to join them as a consultant! “