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Honored Crisis Management Strategy when he said and waiting for anger to pass nothing. The strategy for Sequoia Capital worked pretty well this week. Partner Shaun Maguire first aircraft Primary wrath on a inflamed Social Media post is cooled quickly. Now some think that Maguir’s defective position can even strengthen its position. Business Insider actually called him “Good for the stream of bargain“- Disputes as a competitive advantage.
Sequoia’s bearing gambling game is a real risk. Another section of an asset that cannot block an asset from an asset from an asset to an asset from an asset to an asset in political winds.
This editor of communication communication communication, which governs the reputation disasters for a large brand, “Firms such as Sequoia are resistant.”
What’s the matter
Sequoia’s hand-handed approach, Maguire City Mayor Candidate Zohran Mamdani in connection with the statements of a storm in the eyes of a storm in the eyes of a storm was tested. Maguire called “Islamist from a culture that caused everything” on July 4 tweet More than five million times have been considered since today. More than a thousand signatures have been spilled since a application Sequoia condemns the words, examine Maguire’s behavior and do not apologize.
Sequoia was very talks about not doing this, many talks, with many point of sale, said that this Maguire was not in common. This status is obliged to friendship with Striped co-founder Patrick Collison. According to the report, the 2015 Foundation Foundation Foundation, Maguire-after Founders Supported by the Foundation Supported Entrepreneurship Supported Field, Continuous Constitution with Kofer’s Friendship. Connection, Maguire proved that Google was valuable when connecting Ventures in 2016; Helped invest $ 20 million in the first week. When Maguire left Google Ventures in 2019, Collison advised him to Sequoia partners in person. (Stripe, since the portfolio of Sequoia 2010With solid investment More than $ 500 million For more than 15 years.)
Maguire was also put on Sequoia’s bridge, put on a Stablecoin platform for sliding $ 1.1 billionAnd Sequoia’s Link to Elon Musk is said to be a little overwhelmed. Musk and Sequoia’s global managing director Roelof, both local South Africans and for more than 25 years have recognized each other, and returned to their time until their time, and it is hired by Musk.
Despite so many relationships, the two did not always look. Musk highly criticized the Musk’s management style, the musk was the CEO of Kh.com/paypal, a combined X.C.Paypal company. Also once he said Veteran journalist Ebbe Dombise, “Dome, if Elon CEOs in six more months, the company would kill. The mistakes reinstall the risk of work.” However, Musk has been so much since then, and this tension experienced solved.
The bigger point here: you do not leave a rain builders when guests like ten billion dollars, Google, Stripe and Nvidia, which are the reputation of activity and firm.
Meanwhile, Maguire’s behavior provides his decline. After a given 30 minutes of video Last weekend, he apologized for the accusation – not a political ideology and a religion about a religion, but it went down twice this week with increasingly aggressive articles. He claimed that his critics “surround the opposite” and everyone opposed him. ” He added that this is the “1% throttle” and it is not to “fuck the children of the Internet.”
Silent treatment
Sequoia has a precedent to approach this situation. The firm has historically placed its partners to express themselves to clearly express themselves Doug Leone and Michael Moritz (Top left the firm In 2023) represent various political prospects.
However, there is an important difference in political diversity and rhetoric and some rhetoric and obviously rhetoric, Maguire’s comments, both political rivals, both political competitors and potential business partners.
It should be noted that even sequoia also has a bright line. Michael Goguen, before the company, was immediately before the firm The door showed Sequoia, when he claims sexual exploitation against him. Circumstances can be difficult to compare; Goguen’s problems were not ideological, not legal and personal. At the same time, Sequoia showed that the wagons did not want to circle the carriages in the absence of the reputation.
It is likely that several factors Sequoia operate a prot strategy of anything, including people, including a scandal, including a scandal, but also in a different political landscape in the United States. At a previous point, the career can be the end, now it’s easier in the air.
The company is also banking about the fact that the founders want more successful partners, the more successful partners. The beginnings of the court may coordinate or agree with Maguire by many highest companies, but when the footsteps of Sequoia and almost chest pockets, most founders will welcome the firm with open weapons.
There is a very real opportunity to work on Sequoia’s extraordinary plan. (Sequoia refused to comment on Maguir’s posts when it was previously obtained by TechCrunch.)
Again, Sequoia’s silence is risk. All the signers are not approved, but the applications against Maguire include the names of some famous oriental leaders and founders who compelled it, and they represent a variety of global talent pools. Without appealing to the dispute, Sequoia risks are seen to confirm the views of Maguire.
Put another way, although the business capital world is historically forgiving controversial figures The company plays gambling with the influx of emergency bargaining, and alienating all regions and communities in a global market in a global market.
The payment of this bet will depend on how much the disputes continue, how much of Sequoia, how much Sequoia can respond to the desire to push the limits of their tolerance. (He said he didn’t write anything that was “I thought marvelous.) “)
History shows that financial firms with strong road records are also financial firms that are even tending to aggravate ones. When Apollo Global Control Leon Black He resigned in 2021 Jeffrey Epstein for $ 158 million for payment, the company’s shares were difficult and shareholders seemed very untrained. Apollo continued an aggressive deal under the new leadership.
Similarly, Kleiner Perkins Ellen Pao’s high profile survived Gender discrimination The claim in 2015. However, the years and essence has received something Completely new team For an enterprise company stored in the hierarchy of silicone valley to restore his feet. It can be a lesson that controversial partners can be endured, and the restoration may change significantly depending on how firms manage the crisis.
The crisis communication, which is not yet called, has some recommendations for communication communication professionalism, maguire and expansion, sequoia. Video published after his first comments, Maguire, according to the expert, “I thought to apologize to apologize to me [Maguire’s] Post. But there is a 30-minute video – you really should be interested in watching it. “
If the next time it is called professionally, Maguire, for anyone who wants to watch “two videos – one for three minutes” and longer a video, a longer video, “he said.
Sometimes a specialist, “less.”