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How much time did you think about how much time did you spend on Spotify? It’s easy to lose 30 minutes in Tiktok or Instagram, but you probably don’t have the same instinct for the Swedish stream application.
Spotify, although the listeners are really tried to remind you how long the audience will actually navigate the application.
A music application designed to work in the background is not an open target market for advertisers that are prone to accepting users as passive or obstacles.
This can explain why the advertising revenue of the flow platform is so low. Spotify, $ 1.85 billion with advertising support in 2024, a fraction of $ 13.8 billion from reward subscribers.
However, as part of a new driver to increase advertising-supported income, Spotify advertisers are trying to convince listeners that are more than passive.
“It’s not a high-calorie, not fast things,” It’s high calorie, “,” Alex Norstrom, Spotify’s co-chair and chief employee, informed about it New York Times About Spotify application.
Norstrom said that the listeners covered the “Jam” function that converts the ideal group playlist both technically and cooperation. He also pointed out listeners who want to find more information about their favorite podkaster or find out more about the location for an extended audiobook session.
“When souls are spotify,” Lee Brown, Spotify’s global ad head, celebrated Wednesday. “How many can apply it?”
Spotify aims to increase advertising revenues by increasing the amount of time users expend to the application. For this purpose, the group has developed the proposal of podcasts with video function, developed it with a video function that works with YouTube.
“We are more advertising inventory in general, in general, we generally have more advertising inventory to sell more content users Annual report.
To do this, its strategy was to make himself alternatively for “rotten and suffering”, as generalized brown.
Spotify’s playground for advertisers comes at a time when brands are more intentional about the place where they are socializing themselves. Elon Musk, many went to war with advertisers after financing their X platform. They began to return After selecting Donald Trump, a very supported Donald Trump by Muck.
The company has further deliberate its message to advertisers in recent months.
What Wednesday The presented point simplified advertisers to use the platform, including GEN AI uses power scripts and voting in the United States and Canada.
In November last year, spotify, 72% of the gen z listeners viewed the application Doom-scrolling antidotNext report for findings in culture. Report aimed at advertisers, Gen Z preferred brands engaged in spotify by creating lists or sponsoring live music events.
Spotify enjoyed 2024 turns after rounding 2023 with the largest period. The company enjoyed her the first year The profitability and its stock price saw more than twice last year.
This story was first displayed Fortune.com
