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Starbucks simplifies the menu in the United States as it cuts 1,100 jobs and trying to improve the flag work in the home market.
To get the AX, the Royal British breakfast in the first items includes Latte, white hot chocolate and several types of mixed Frappuccinos.
But Starbucks said the offer would be cut off more, because it hopes to reduce the menu’s menu, increasing the waiting time and increase its menu to about one-third.
The company wrestled in the United States, especially pronounced from today’s sales.
Prior to the Mexican Food Chain Chipotel, the Chief Executive Brian Niccol, brought to Starbucks last year, which helped to turn the work around the work.
He said he wanted to see the company’s roots return as a coffee house.
“We will not be able to be complicated because there are often no purchases, or other drinks in the menu,” Starbucks said. Changes will come into force on March 4.
“We make our menu easier to focus on perfect, more popular items,” the company said on Monday.
“This will allow for innovation, help increase the waiting time, increase the quality and consistency and adapt our main personality as a coffee company.”
Jobs announced on Monday were directed to corporate “support partner” and said he would not affect the shops or stands.
The company said that the workers affected by the decisions on Tuesday will have an impact. In addition, the “several hundred” open and unfilled position is also eliminated.
“Our intention is to work more efficient, increase accountability, reduce complexity and integrate better,” Mr. Niccol wrote in the announcement.
Starbucks work more than 360,000 people and is more than 40,000 stores from around the world, work or licenses.
The United States is the largest and most important market, but in recent years, customers are a company that has long complained of waiting and complaining of high prices and combining.
The company also faced both an Israeli-Gaza-war disputes and the company’s neutral efforts, both Israeli and Palestinian camps and Palestinian camps.
Last month, the United States has opened an open year in the United States for at least a year before, 8% in the last quarter and 8% compared to the same period before the same period.
To facilitate the menu, the driver notes a turn from previous strategies that emphasize individual drinks.