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Starbucks CEO Brian Niccol said the company should be more transparent at the price.
Starbucks Ceo Brian Niccol On Monday, the company has issued 1,100 corporate employees, as it works to simplify the operations, he said.
“We simplify our structure, eliminate the layers and repetition and create smaller and flexible teams,” said Niccol said in a letter. “Our intention is to work more efficiently, increase accountability, reduce complexity and integrate better. For more attention and more to be able to affect our priorities.”
Niccol warned employees in January, that this is a part of the strategy of “Return to Starbucks”, while developing efficiency, it is a number of changes to increase the experience of customers, he said.
In an announcement on Monday, the coffee giant has also been eliminated in the selection of less popular drinks than our menu, including a few Frappuccino mixed drink, Royal English breakfast latte and white hot chocolate.
The company said that the deleted items were generally not purchased in the menu, the menu could be something like other drinks or similar.
This is a developing story. Please check again for updates.