Still Looking for Work? Here Are the New Rules of the Job Search in 2025

Since getting laid off from a tech marketing role last November, Stephanie Wandell has applied to hundreds of jobs. She’s heard back from only a handful of recruiters, without any offers.

“I was a little bit naive going into it, thinking I could do what I always do and depend on applying to as many places as I can,” said Wandell. “It became pretty clear that this time is different.”

Ask anyone who’s unemployed and they’ll tell you today’s job market is more challenging than it used to be. In the past several months, my LinkedIn social feed has been a testament to that. Laid-off professionals share posts about their agonizing battles to find employment, with job searches stretching more than a year. 

Amid signs of an economic slowdown, companies are pulling back on hiring, leaving job seekers in the lurch. Facing fierce competition for a shrinking pool of open positions, candidates are trying to master new strategies to get past AI screeners into the hands of a human recruiter. Some wait months for a response, only to be ghosted by HR departments. 

Even if official unemployment figures appear relatively low, millions of Americans are wading through this emotional and financial roller coaster. The health of the job market is measured by people’s ability to get a job, said Daniel Zhao, lead economist at the career and job search site Glassdoor. 

Hearing these experiences, I had a lot of questions. Is the job hunt miserable for everyone? Why are so many qualified and talented workers getting the silent treatment? How are folks using AI in their search? What is HR actually looking for? 

I spoke with several career specialists to gather the most straightforward advice for helping job seekers on their journey. I also compiled a list of free employment resources and upskilling platforms below. 

1. Focus on quality over quantity

Sending out hundreds of applications with the same resume might feel like the right approach but it’s not the best use of your time. 

“We find many job seekers in the market haphazardly applying to any and/or all jobs instead of targeting relevant ones,” said Chad Sowash of the Chad and Cheese Podcast, which covers recruitment technology, talent management and workforce economics. 

Instead of spending several hours applying to multiple jobs, use that time to tailor each resume toward the role you really want. Companies are becoming increasingly selective in their hiring practices so job seekers also need to be choosier about where they apply. 

“Not all positions and hiring companies will be a fit so don’t try to be all things to all people,” Sowash said. 

To narrow down your search, think about what you’re looking for in terms of work environment and responsibilities, said Sam DeMase, career expert at ZipRecruiter. “Don’t just throw spaghetti at the wall and see what sticks.” 

Identify the value that makes you an exceptional candidate. “If your resume is very generic and doesn’t speak to your specific superpowers, you’re not going to get as many hits as you would with a hyper-tailored resume,” DeMase said.

2. Optimize your resume for automated software

When you apply to a job online, your resume likely won’t go straight to a recruiter or hiring manager. Nearly all Fortune 500 companies use an applicant tracking system, or ATS, to process applications and dismiss candidates automatically. 

As my CNET colleague pointed out in a 2023 story on resume robots, the ATS software scans applications for a specific percentage of matching keywords, typically 70% to 80%. If there’s not a high match with the posting, your application probably won’t make it to the next stage, regardless of your qualifications.

To create an ATS-friendly resume, read the job description thoroughly and note particular keywords, phrases or skills. If the requirements accurately align with your qualifications, add them to your resume using the same language. That said, don’t go overboard. While keywords are important, stuffing your resume with too many can read as unnatural. 

Jobscan, Skillsyncer and multiple other online platforms provide free resume scanning tools geared toward optimizing your application for ATS. 

Zhao said resume keyword optimization isn’t about “beating” the computer. It’s about making sure recruiters and hiring managers see your skills and experience. 

Once you have the right balance of keywords, simplify your formatting to make it clean and concise, which helps the ATS and recruiters review your resume. Avoid using fancy headers and footers, graphics or tables, which often get garbled by the computer software. 

3. Timing is everything 

Set up multiple job alerts and be ready to act immediately on the ones that you like the most. DeMase recommends being one of the first people to apply to the job posting so that your resume doesn’t get pushed to a later round. 

“Unfortunately, these jobs are getting posted and have more than 100 applicants within 48 hours or sooner,” said Demase. If you have multiple versions of your resume ready, you can adapt quickly. 

Just because a posting is still up after several weeks doesn’t mean the company is still reviewing applications or looking for new candidates.

4. Leverage AI, but don’t rely on it

In 2024, more than 50% of job seekers used AI to draft resumes and cover letters. While generative AI tools like ChatGPT can speed up the writing process, they tend to produce generic, impersonal content.

“One of the issues I see with job seekers who overly rely on AI is that their application ends up looking like everybody else’s who is using AI as well,” said Zhao.

To avoid the same formulaic responses, provide detailed prompts that emphasize the parts of your application that align with the job description and make your background and experience unique. For example, you can ask the chatbot to review your cover letter and suggest ways to make it more compelling based on your abilities and interests.

“It’s important for people to think about how their resume distinguishes them, how their skill set, even if it’s nontraditional, might give them a different perspective than other people in the candidate pool,” Zhao said. 

5. Network strategically

Even in today’s digital age, networking remains incredibly powerful for landing a job, especially considering that many roles aren’t advertised online but filled through referrals. 

If you’re new to networking, start reaching out to the people around you: family and friends, alumni and former co-workers. Ask them if they know anyone in a career field that interests you or works at a company you’re curious about. 

“Folks can go quiet after a layoff, because there’s a deep sense of shame, particularly in our society, where so much of our identity is associated with our work and our productivity,” said Lisa Countryman-Quiroz, CEO of JVS Bay Area, a workforce development nonprofit. “It’s important to fight through that, tap into your network and let people know you’re looking.” 

Instead of just requesting a job or connection, actively engage in conversations, ask thoughtful questions, share your own insights and look for ways to offer value, said DeMase. Sending out a handful of personalized emails will get you farther than dozens of generic copy-and-paste notes.

6. Build additional skills

Showcasing competitive skills like data analysis, digital collaboration and AI tool expertise is crucial in today’s job market. Instead of prioritizing traditional credentials like education, 76% of employers put greater value on actual work experience and demonstrated abilities, even if you’re self-taught.

“You can make yourself stand out by indicating the different things you’ve learned on your own and how that could apply to that employer,” said Countryman-Quiroz.

Free online courses, such as LinkedIn Learning or IBM SkillsBuild, can help you learn valuable skills or even obtain official certification. Local colleges and community centers frequently provide low-cost courses on anything from digital marketing to insurance licensing. 

If you’ve been unemployed for a long time, you can use courses and training to fill in the gaps on your resume, which shows that you’re proactive and self-directed.

7. Mentally prepare for ghosting

For many, the toughest part of job hunting is never hearing back. Getting ghosted by an employer or recruiter can feel incredibly personal but it’s not a reflection of your skills or qualifications. Research from LinkedIn found that almost 40% of candidates say they’re applying to more jobs than ever but hearing back less. 

There are countless reasons why HR doesn’t follow up: budget cuts, hiring freezes, internal shifts or too many applicants. You might never know the real reason. 

You can send a polite follow-up email to the hiring manager to demonstrate your continued interest, which may prompt them to respond. But try not to blame yourself or spend too much time dissecting why you didn’t hear back. 

After being ghosted following multiple interviews, Wandell started The Job Ghosting Project, a list of anonymous stories from job seekers who’ve been ignored by companies. Within a week of posting the survey, Wandell received more than 500 submissions, with responses ranging from recent grads to high-level executives.

“The goal is really just to document these patterns, validate the job seekers and push for accountability in the hiring process,” said Wandell. 

8. Set up thoughtfully for interviews

Interview prep goes beyond knowing your resume and the role. You’ll need to show why you want this specific job with this specific employer. 

Start with research. Look at the company’s recent news, press releases, social media and reviews. Understand their latest projects, challenges and competition.

Use the STAR method. Break down each requirement in the job description and connect it to a specific example from your experience. Practice structuring your answers using the STAR method (situation, task, action, result) to demonstrate your impact in a clear and concise way.

Practice, practice, practice. Say your interview answers out loud, not just in your head. If possible, do a practice interview with someone you trust and get honest feedback. That can help identify awkward phrasing and make you more confident during the real thing. 

Prepare questions for the interviewer. Asking thoughtful questions of the hiring team shows your engagement and understanding of the role/company. 

9. Make the search sustainable

It’s common to feel discouraged, stressed and embarrassed when faced with rejection. “The job search is a slog and you have to make sure that you’re doing it in a sustainable manner,” said Zhao. “You can’t just apply to 100 jobs every day because you’ll burn yourself out.” 

Set clear boundaries for your job-hunting hours, schedule regular breaks and set up informal meetings to network. Focus on having a support system in place, especially with other people looking for work. Being in a group with people in the same situation can really “diminish the shame that so many feel around not being employed,” said Countryman-Quiroz. 

After joining a job-seeker support group during a previous layoff, Wandell started her own group this past year. It started with five people and it’s now grown to 50 to 100 participants. “It’s a space for people to vent but also to ask questions, network and brainstorm,” said Wandell.

Read more: Layoffs Are Happening. How to Prepare if You Think You Might Lose Your Job

Free job search platforms and upskilling resources 

We compiled a list of resources available to help you sharpen your skills and streamline your search.

General job boards

Industry-specific/niche job boards

• InHerSight: Organization providing career advice and job matching specifically for women. 
• Jobs in Logistics: Job search site for employment in logistics, supply chain, transportation, inventory management and more. 
• The Mom Project: Resource community geared toward working mothers seeking out family-friendly companies. 
• Recruit Military: A military-to-civilian recruiting company connecting military veterans, transitioning military service members and their spouses with employment opportunities.
• Remote Jobs: Site curated by remote work specialist Rowena Hennigan, providing resources for remote work openings.
• SchoolSpring: National job board for teachers and others in education. 
• Superpath: Job board for content strategists, writers and freelance bloggers. 
• Working Nomads: Job search site for global remote work tailored specifically toward digital working nomads.
• VC Job Boards: Curated list of job boards featuring venture capital positions. 

Workplace development nonprofits

• STRIVE: Offers tuition-free skills training, job readiness support and personal coaching for those seeking to improve their career prospects. 
• NPower: Provides part-time tech skills training, including IT, cloud computing and cybersecurity, with opportunities for paid internships. 
• Goodwill: Offers job training and employment services, career development and financial literacy programs, as well as job placement assistance. 
• Year Up: Focuses on helping low-income young adults gain IT and business skills through paid internships and job placement. 

Upskilling 

• Coursera: Offers courses, certificates, and degrees from top universities and companies, covering subjects like computer science, business and data science. 
• Udemy: A vast online marketplace for courses, with options ranging from health and fitness to IT and software, and more. 
• LinkedIn Learning: Provides courses on business, creative, and technology skills, taught by industry experts. 
• Skillshare: A community-based platform for creative and curious people, with classes in illustration, design, photography and more. 
• edX: Offers university-level courses from various institutions, including MIT and Harvard, covering a  range of topics. 
• IBM SkillsBuild: Provides free access to learning materials and certifications in areas like cloud computing and AI. 
• HubSpot Academy: Offers free courses and resources on marketing, sales and customer service. 
• Google Skillshop: Provides free digital skills training through online learning platforms. 
• Microsoft Learn: Offers free online training and certifications on Microsoft products.
• freeCodeCamp: A platform for learning web development through online courses. 
• MIT OpenCourseWare: Provides access to free MIT course materials.