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There are many people there The feeling was stuck themselves full-time daywaiting for divine intervention or moment of glam to jump on the ship. After an entrepreneur of college, he found courage to be a boss after a terrible cancer from a terrible cancer.
In 2006 Loren TowerCEO of refrigerator cookies Dough Empire Sweet LorenThe University of Southern California was a newly 22-year-old elderly. However, three months later, Hodgkin was diagnosed with lymphoma: a cancer caused by the lymph system. As the six months passed chemotherapy, the castle has stiff the problem of healthy eating when she would look like.
“Then (recovery), my doctor said,” Become normal and find a real job, “he said” Fortune. “I” I’d be like “I’m no longer normal. Life is really valuable, I want to make sure I found something I am super passionate. I was not happy for someone else I’m just going to be enthusiastic.”
After working in corporate and restaurant-industrial affairs confirming four years later, it finally found this passion and made it to millions of dollars that develop it. Today, its healthy refrigerator cookie dough brand, 35,000 supermarkets, targets, targets, target and chains such as Costo.
Sweet Loren was rolled for $ 97 million in the total sale in 2024 and reached up to $ 120 million this year.
The courtesy of sweet loren
“The goal is to capture the whole fridge portion of the pastry and being the number one player in the space” continues. “Although the big guys are asleep on the wheel, we know how to talk to the millennia and the Gen Z, the future trade … I’m really passionate about it.”
To serve health-conscious cookie lovers ‘real work’ work
The New York-based castle did not inspire Loren’s start, before his love for bread cooking, did not inspire it before his diagnosis. Friends, when leaving the party, forced the disease to change his way, including the way he ate.
The castle, which is a great sweet gear, was disappointed with the lack of dough brands of castles. Thus, in the days of the number of times there were no cancer treatment, the days in which “super powerful” healthy foods have been nutrition and their own healthy sweet dish.
“I started doing hundreds and hundreds of hundreds and hundreds of bunches. And finally I said” I’ve been waiting for a minute, so far so far so far. ”
The castle was working next to the side of the test-running explosion after the health conscious cookie explosion. During these years, a boutique has helped manage a restaurant and played a restaurant and played a role in wine. He bounced between the roles that did not do it. However, he was finally the impetus, who wanted to survive cancer and turn the disease’s nightmare, finally.
“Life is short. I don’t want to regret. I was very aware of my feelings. I was in love with something, I was really hard to do it.” “It reached this point, ‘I don’t like my boss, I don’t want to make him money.” ”
It was three years of work and loved and passionate, he was passionate, pulled the castle plug and made it to entrepreneurship at 26.
Now that the thing that starts as an individual necessity has become a game change for a wider audience. The castle, especially among the consumers with allergies or dietary constraints, enjoyed the cravings for healthy sweet treatment and enjoyed massacre. Nutless, milkless and vegetarian cookie dough, pie shells, puff dough and pizza dough, sweet Loren reached an iz in a larger movement.
Sweet Loren’s success for $ 120 million
Castle has already discouraged friends and families of fans of cookies. However, its true big break in 2011, when entering a bakery in New York: the next large small brand competition for the culinary genius. The choice of both nations and swept the competition winning the judge’s award.
Sweet Loren was officially on the map and suddenly asked for a new diet of a weekly new diet. Along with a healthy cookie dough, they wanted to eat nuts-football, vegan friend.
“Once I started the allergic (products), they became number one SKU overnight,” he says.
The courtesy of sweet loren
Castle says the brand is now a dough brand of number one natural cookie in the United States without private capital support, VC funding or glitzy billboard ads.
“It’s not like we spur $ 50 million in the Super Bowl ads. I think it’s just a problem,” he says. “They only love the quality of the product and tell them to your friends and are lawyers. Because we raise the stick to taste, and raise the essentials. This is more awarded.” This is more award. ”
